Job Title : Area Sales Manager

Company : BL Agro

Location : Delhi, India

About BL Agro : BL Agro is a leading FMCG company with an objective to manufacture, package and market healthier and tastier solutions to millions of consumers. It specializes in the manufacturing and distribution of edible oils, pulses, spices, and other staple food products. With a strong presence in the Indian market, BL Agro is committed to delivering high-quality products that meet the evolving needs of consumers.

Key Responsibilities :

- Manage and guide sales team of the allocated area to achieve the sales targets. Work closely with the sales team (sales reps and sales officers) to onboard the new retail outlets, manage orders as per the beat plan
- Build and maintain strong relationships with existing and potential distributors & retailers to understand their needs and preferences
- Conduct daily reviews, monitor sales performance, track KPIs, and prepare reports for management review to assess progress against targets
- Ensure compliance with company policies, procedures, and guidelines, including pricing, distribution, and promotional activities
- Stay updated on industry trends, market dynamics, and distributor & retailer preferences to provide insights and recommendations for business improvement

Requirements & Qualifications :





- Bachelor's degree in business administration, marketing, or related field.
- Proven track record of success in FMCG sales, with at least 5 years of experience in a similar role.
- Experience in Food category - edible oil & staple food is preferred
- Prior experience of sales in the Delhi market with sound knowledge of distribution channels, retail landscape, and consumer behavior.
- Robust leadership and team management skills, with the ability to inspire and motivate a sales team to achieve targets.
- Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport with stakeholders.
- Analytical mindset with the ability to interpret sales data, identify trends, and make data-driven decisions.
- Results-oriented mindset with a focus on driving sales growth and achieving targets.
- Proficiency in MS (Microsoft) Office suite (Word, Excel, PowerPoint), SFA & DMS software.
- Valid driver's license and willingness to travel within the assigned area.

Job Types : Full-time, Permanent

Education :

- Bachelor's (required)

Experience :

- Account management: 1 year (preferred)
- Sales: 10 years (preferred)
- total work: 5 years (required)
- Management: 5 years (required)

Work Location: In person

📌 Area Sales Officer (Lucknow)
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📍 Lucknow