We are looking for a results-driven Local SEO Specialist to improve the online visibility of local businesses across Google Search, Google Maps, Bing, and emerging AI-powered search platforms.

Key Responsibilities : Google Business Profile Management :

- Optimize and maintain Google Business Profiles (GBP).
- Conduct GBP audits and implement recommendations.
- Create and publish GBP posts.
- Monitor and improve profile completeness and engagement metrics.
- Manage Q&A;, products, services, and business attributes.

Local SEO Strategy & Execution :

- Perform local SEO audits and competitive analysis.
- Develop location-based SEO strategies.
- Build and optimize local landing pages.
- Improve local pack and map rankings.
- Monitor local search visibility and rankings.

Citation & NAP Management :

- Audit existing citations and business listings.
- Build and maintain accurate NAP consistency.
- Identify and resolve duplicate listings.
- Manage submissions across major directories and local citation sources.

On-Page SEO :

- Optimize title tags, meta descriptions, headings, and internal linking.
- Implement local keyword targeting strategies.
- Create content recommendations for service pages and location pages.
- Improve user experience and conversion opportunities on local landing pages.

Technical SEO :

- Implement and validate LocalBusiness schema markup.
- Monitor website health and technical SEO issues.
- Coordinate with developers to resolve indexing, crawling, and site performance issues.
- Ensure proper tracking implementation through GA4, GSC, and GBP Insights.

Reporting & Analysis :

- Track rankings, traffic, calls, leads, and conversions.
- Prepare monthly SEO performance reports.
- Analyze competitors and identify growth opportunities.
- Present findings and recommendations to stakeholders or clients.

GEO & AI Search Visibility :





- Optimize business entities for AI search engines and answer engines.
- Improve visibility in Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot.
- Implement structured data and entity-building strategies to increase citation opportunities.

Required Qualifications :

- 2+ years of Local SEO experience.
- Solid understanding of Google Business Profile optimization.
- Experience with local ranking factors and map pack optimization.
- Knowledge of on-page SEO and technical SEO fundamentals.
- Familiarity with schema markup and structured data.

Experience using tools such as :

- Google Search Console
- Google Analytics 4
- BrightLocal
- Ahrefs
- Semrush
- Screaming Frog
- LeadSnap
- WhiteSpark

Preferred Qualifications :

- Experience working with home service businesses, healthcare, legal, or multi-location brands.
- Knowledge of HTML, CSS, and basic JavaScript.
- Understanding of entity SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
- Experience managing multiple client accounts simultaneously.
- Strong analytical and problem-solving skills.

Key Performance Indicators (KPIs) :

- Google Map Pack rankings.
- Local keyword rankings.
- Organic traffic growth.
- Calls, form submissions, and lead generation.
- GBP engagement metrics.
- Citation accuracy score.
- Conversion rate improvements.
- AI search and citation visibility.

Skills Required :

- Local SEO
- Google Business Profile Optimization
- Citation Building & Management
- Keyword Research
- On-Page SEO
- Technical SEO
- Schema Markup
- Analytics & Reporting
- Competitor Analysis
- Content Optimization
- Communication & Client Management

Employment Type :

- Full-Time

Experience :

- 2-5 Years Preferred

Location :

- Remote

Salary :

- Competitive and based on experience.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits :

- Work from home

Experience :

- Local SEO: 1 year (required)

Language :

- English (required)

Work Location: Remote

📌 Local SEO Specialist (India)
🏢 Ahlawat Digital
📍 India