Role Overview

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. You’ll be the architect of our online presence, responsible for everything from fine-tuning our SEO strategy to launching high-impact ad campaigns and building relationships with industry influencers.

If you live and breathe digital trends, know how to scale a brand’s social voice, and love seeing a high ROI on your ad spend, we want to talk to you.

Key Responsibilities : 1. Social Media Management

- Develop and execute a comprehensive social media strategy across [Instagram, LinkedIn, Facebook, Twitter, etc.].
- Create, curate, and schedule engaging content (copy, graphics, and video briefs).
- Monitor community engagement and respond to followers to build brand loyalty.

2. Search Engine Optimization (SEO)

- Perform keyword research to guide content creation and website optimization.
- Manage on-page and technical SEO (meta tags, site speed, internal linking).
- Execute backlink strategies to improve organic rankings and domain authority.

3. Paid Advertising (PPC/Paid Social)

- Manage end-to-end ad campaigns on Google Ads and Meta Ads Manager .




- Conduct A/B testing on ad creatives and landing pages to lower CPA and increase conversions.
- Track daily budgets and provide weekly performance reports.

4. Influencer Marketing

- Identify and vet influencers who align with our brand values.
- Negotiate contracts and manage the end-to-end partnership process.
- Track the performance of influencer campaigns and calculate overall ROI.

Required Skills & Qualifications

- Experience : 0-2 years of experience in digital marketing or a similar role.
- SEO Tools : Proficiency with Ahrefs, SEMrush, or Moz.
- Ad Platforms : Proven track record with Google Ads and Facebook/Instagram Ads.
- Analytics : Robust ability to interpret data using Google Analytics 4 (GA4).
- Communication : Exceptional writing skills with a "brand-first" voice.
- Organization : Ability to juggle multiple campaigns without breaking a sweat.

Bonus Points If You Have :

- Basic graphic design skills (Canva or Adobe Creative Suite).
- Experience with video editing for Reels/TikTok.
- Certifications in Google Ads or HubSpot Inbound Marketing.

Pay: ₹9,000.00 - ₹12,000.00 per month

Work Location: In person

📌 Digital Marketing Associate (Gorakhpur)
🏢 Urban Construction
📍 Gorakhpur