Performance Marketing Specialist

Key Responsibilities

- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads , and other relevant digital advertising platforms.
- Monitor campaign performance and optimize key metrics, including ROAS, CPA, CPL, CTR, Conversion Rate, and Customer Acquisition Cost (CAC) .
- Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve conversion rates.
- Collaborate closely with the Content, Design, SEO, Social Media, and Sales teams to execute integrated marketing campaigns.
- Manage advertising budgets efficiently to maximize ROI while maintaining cost efficiency.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite , and other analytics tools.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Support website performance initiatives by working with development teams on tracking implementation, conversion tracking, and conversion rate optimization (CRO).

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

- Minimum 5 years of hands-on experience in Performance Marketing. :

- Strong expertise in:

- Google Ads





- Meta Ads Manager

- LinkedIn Ads

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Google Search Console

- Experience managing lead generation campaigns and customer acquisition strategies.

- Strong understanding of conversion tracking, Meta Pixel, Google Ads Conversion Tracking, UTM parameters, and attribution models.

- Basic knowledge of SEO and content marketing.

- Strong analytical skills with the ability to interpret campaign data and provide actionable insights.

- Excellent communication, presentation, and problem-solving skills.

- Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

Preferred Qualifications

- Google Ads Certification and Meta Blueprint Certification are preferred.
- Experience with marketing automation and CRM tools is an added advantage.
- Experience in the lead generation, affiliate marketing, or digital marketing agencies will be preferred.

Who Can Apply?

- Have a minimum of 2 years of hands-on experience in Performance Marketing.
- Have proven experience managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Have strong knowledge of performance metrics, attribution, conversion tracking, and campaign optimization.
- Have experience managing advertising budgets with a focus on maximizing ROI and ROAS.
- Can independently plan, execute, optimize, and report on digital marketing campaigns.

Employment Type

- Full time

Pay: ₹11,300.57 - ₹43,051.46 per month

Work Location: In person

📌 Performance Marketing Specialist (Janakpuri)
🏢 Dash Media Solutions
📍 Janakpuri