Job Description - Performance Marketer

Job Title: Performance Marketer

Location: Malviya Nagar, Jaipur (Work from Office)

Experience Required: 1.5-3 Years

Employment Type: Full time

About the Role: You will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels while collaborating closely with the creative and content teams.

Key Responsibilities:

- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads(Search, Display, Performance Max, Shopping, and YouTube).
- Develop campaign strategies focused on lead generation, sales, and customer acquisition.
- Monitor and optimize campaign performance based on KPIs such as ROAS, CPA, CPC, CTR, and Conversion Rate.
- Perform audience research, segmentation, and remarketing to maximize campaign performance.
- Conduct A/B testing on creatives, ad copy, landing pages, and audience targeting.
- Track and analyze campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Manage advertising budgets efficiently while ensuring maximum ROI.
- Work closely with designers and content creators to develop high-performing creatives and ad copies.
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with platform updates, digital marketing trends, and industry best practices.

SEO Responsibilities:

- Perform keyword research and competitor analysis.
- Execute on-page SEO optimization for websites and landing pages.
- Monitor website performance using Google Search Console and Google Analytics.
- Coordinate with content teams to improve organic visibility and rankings.
- Understand technical SEO fundamentals and recommend improvements where required.





Required Skills & Qualifications:

- 1.5-3 years of relevant experience in Performance Marketing.
- Prior experience working with Digital Marketing Agencies and/ or E-commerce Brands is mandatory.
- Strong hands-on experience with:
1. Meta Ads Manager

1. Google Ads

2. Google Analytics 4 (GA4)

3. Google Tag Manager (GTM)

4. Google Search Console

- Working knowledge of SEO (On-page SEO, Keyword Research, Technical SEO basics).
- Good understanding of conversion tracking, attribution models, and performance metrics.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Proficiency in Microsoft Excel or Google Sheets.

Preferred Qualifications:

- Experience with e-commerce platforms.
- Google Ads and Meta Blueprint Certifications are a plus.
- Experience with Conversion Rate Optimization (CRO) is preferred.

Key Performance Indicators (KPIs):

- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Cost Per Click (CPC)
- Click Through Rate (CTR)
- Conversion Rate
- Revenue Growth
- Organic Traffic Growth
- Lead Quality & Volume

What We're Looking For:

1. Data-driven mindset with strong analytical abilities.

2. Ability to manage multiple campaigns simultaneously.

3. Self-motivated, proactive, and eager to learn.

4. Strong attention to detail and problem-solving skills.

5. Team player with the ability to collaborate across departments.

If you're passionate about performance marketing, enjoy working with data, and have experience scaling campaigns for agencies or e-commerce brands, we'd love to hear from you.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits :

- Cell phone reimbursement
- Internet reimbursement
- Paid sick time

Work Location: In person

📌 Performance Marketer (Jaipur)
🏢 Krafix.ai
📍 Jaipur