1. Lead Generation
- Make outbound calls to assigned leads on a daily basis.
- Generate fresh leads through cold calling and database follow-ups.
- Maintain a consistent daily calling target.
KPI :
- 150-250 calls per day
- 50-70 meaningful conversations per day
- 20-30 qualified leads per week
1. Lead Qualification
- Understand customer requirements, budget, and preferred location.
- Identify genuine buyers and investors.
- Update lead status accurately in the CRM.
KPI :
- Lead qualification accuracy above 90%
- CRM updated within the same day
1. Site Visit Coordination
- Convince interested prospects to schedule project site visits.
- Coordinate appointments with the sales team.
- Follow up to ensure visit completion.
KPI :
- 10-20 site visits scheduled per month
- High site visit attendance rate
1. Customer Follow-up
- Regularly follow up with interested prospects.
- Address customer queries professionally.
- Re-engage inactive leads.
KPI :
- 100% follow-up on assigned leads
- Reduced lead aging
1. CRM & Documentation
- Maintain accurate customer records.
- Record call outcomes and follow-up dates.
- Prepare daily and weekly reports.
KPI :
- 100% CRM compliance
- Timely submission of reports
1. Sales Support
- Assist the sales team in converting prospects.
- Share customer feedback and market insights.
- Coordinate with marketing for campaign-generated leads.
KPI :
- Positive contribution to monthly sales conversions
- Effective coordination with internal teams
1. Customer Service
- Maintain courteous and professional communication.
- Build customer trust through prompt responses.
- Ensure a positive customer experience.
KPI :
- High customer satisfaction
- Minimal customer complaints
Monthly Performance MetricsParameterTargetOutbound Calls2,500-3,000Connected Calls600-900Qualified Leads40-60Site Visits Scheduled15-25Site Visits Completed10-20Bookings AssistedAs per company targetCRM Update Accuracy100%Follow-up Compliance100%Key Skills Required
- Excellent communication and persuasion skills
- Strong negotiation ability
- Basic CRM knowledge
- Time management
- Customer relationship management
- Target-oriented mindset
- Knowledge of real estate projects and local markets