25 Oct
|
Jobgether
|
India
Our partner is looking for a Social Media Manager based in India. We are seeking a results-driven Social Media Manager to lead cutting-edge, AI-powered marketing initiatives and strengthen brand visibility, audience engagement, and business growth. In this role, you will develop and execute data-driven, multi-channel marketing strategies that combine automation, personalization, and performance optimization. You will leverage advanced AI tools to streamline content creation, improve campaign effectiveness, and deliver measurable marketing results. Working closely with Sales, Product, Content, and Design teams, you will align marketing initiatives with business objectives and customer acquisition goals. You will also lead and mentor marketing professionals while using analytics, experimentation, and customer insights to continuously improve performance. This full-time remote opportunity is ideal for a strategic marketing professional who combines creative thinking, technical expertise, and strong leadership skills in a fast-paced, technology-driven environment. Accountabilities: - Develop and execute AI-driven marketing strategies focused on campaign automation, audience segmentation, personalization, predictive analytics, and customer engagement. - Lead, mentor, and manage a high-performing marketing team across performance marketing, content creation, and design, fostering collaboration and continuous improvement. - Leverage AI-powered marketing platforms such as ChatGPT, Jasper, HubSpot AI, AdCreative. ai, Salesforce Einstein, and similar tools to enhance campaign efficiency, content production, and marketing outcomes. - Plan and execute integrated marketing campaigns across multiple channels to support product and service launches, strengthen brand awareness, and drive customer acquisition. - Use AI-generated content, real-time marketing insights,
and audience data to develop relevant, personalized campaigns that improve engagement and conversion rates. - Optimize customer acquisition and conversion funnels through behavior-based triggers, dynamic content, customer journey analysis, and conversion path optimization. - Collaborate closely with Sales and Product teams to align marketing strategies with business priorities, generate qualified leads, and contribute to pipeline growth. - Monitor campaign performance through analytics platforms, AI-powered dashboards, and reporting tools, making timely, data-driven adjustments to improve results. - Manage marketing budgets, allocate resources effectively, and measure campaign profitability and return on investment (ROI). - Design and conduct A/B tests and other marketing experiments to evaluate campaign effectiveness, validate hypotheses, and identify opportunities for improvement. - Track marketing KPIs, customer acquisition costs, conversion rates, engagement metrics, and other performance indicators to guide strategic decisions. - Stay informed about emerging AI marketing technologies, automation capabilities, industry trends, and digital marketing best practices. - Identify opportunities to improve marketing processes, scale successful campaigns, and increase productivity through technology and data-driven workflows. Requirements: - A bachelor's degree in Marketing, Data Science, Business Administration, or a related field. - At least 5 years of marketing experience , including a minimum of 2 years leading or managing AI-enhanced marketing campaigns. - Hands-on experience with AI-powered marketing and automation platforms such as HubSpot, Jasper, Salesforce Einstein, ChatGPT, Mutiny, or equivalent tools. - Strong proficiency in marketing analytics and reporting platforms, including Google Analytics, Looker, Tableau, or comparable solutions.
📌 Remote Social Media Executive (India)
🏢 Jobgether
📍 India