Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work
Role Overview:
We're looking for a Senior Copywriter / Scriptwriter who can turn briefs into compelling stories, sharp scripts, and culturally relevant creative. The ideal candidate is a strong storyteller who understands how to build narratives for the screen — from the first hook and concept to dialogue, pacing, and the final script — while also bringing strong copywriting and campaign thinking to the table.

Key Responsibilities
Lead scriptwriting and storytelling for branded films, digital films, Reels, YouTube, creator-led content, and social-first campaigns.
Develop concepts, narratives, story arcs, hooks, dialogue, treatments, and voiceovers that are creatively strong and visually translatable.
Turn brand briefs into original campaign ideas and compelling story-led content rooted in audience behaviour, culture, and trends.
Write strong campaign and digital copy including headlines, taglines, captions, on-screen copy, and brand messaging across platforms.
Collaborate with Creative, Strategy,



Production, Directors, Designers, and Account teams to take ideas from concept to execution.
Develop creative narratives, treatments, references, and pitch content, and confidently present and sell ideas internally and to clients.
Review and elevate scripts and copy while mentoring junior writers and maintaining a high creative standard across projects.

Key Skills
Scriptwriting & Visual Storytelling — narrative structure, dialogue, pacing, characterization, treatments, and story development
Creative Conceptualization & Campaign Thinking — turning briefs into distinctive, culturally relevant ideas
Branded & Social Video Content — films, Reels, YouTube, creator-led content, and platform-native storytelling
Copywriting & Brand Voice — headlines, taglines, captions, campaign copy, and tone of voice
Pop Culture & Audience Understanding — strong grasp of trends, internet culture, creators, and what makes content resonate

Qualifications & Experience

- 7+ years of experience in scriptwriting, copywriting, advertising, branded content, digital media, or creative agencies, with strong experience in video-led storytelling.
- Proven ability to take a brief from concept to production-ready script , with a portfolio showcasing robust scripts, storytelling, and branded content.
- Excellent command of narrative, dialogue, visual writing, and creative copy , with the ability to adapt across brands, formats, and audiences.
- Experience collaborating with creative, production, strategy, directors, creators, and brands , with strong communication and presentation skills.
- Portfolio is mandatory and should demonstrate a strong mix of scripts, films, digital/social campaigns, and copywriting.

Location : Andheri East
WFO : 5 days WFO

📌 Advertising Copy Writer (Mumbai)
🏢 Dentsu Amp
📍 Mumbai