Our partner is looking for a Sales Enablement Specialist based in India. The Sales Enablement Specialist will drive lead generation and demand creation for B2B technology and cloud services, helping transform marketing initiatives into measurable business opportunities. Working closely with sales, marketing, and branding teams, you will strengthen brand positioning and build effective strategies to attract and nurture prospective customers. You will leverage marketing automation and sales enablement tools to optimize campaign performance, improve lead quality, and support appointment generation. The role offers exposure to evolving cloud technologies, Salesforce solutions, and a diverse portfolio of business clients. Accountabilities - Lead Generation Strategy: Develop and implement targeted lead generation programs that support business growth, combining inbound and outbound marketing initiatives to attract qualified prospects and generate demand for IT and cloud services. - Campaign Development and Execution: Plan, launch, and manage integrated marketing campaigns using marketing automation, telemarketing, networking, and other relevant channels to engage prospective customers and nurture leads throughout the sales funnel. - Technology Market Intelligence: Monitor emerging IT trends, cloud technologies, Salesforce solutions, industry developments, and relevant regulatory changes to ensure marketing strategies remain current and effectively communicate service value.



- Marketing Automation and Sales Enablement: Use platforms such as Pardot, LinkedIn Sales Navigator, and other sales enablement tools to support prospecting, campaign management, lead nurturing, and sales outreach. - Brand Positioning and Collaboration: Partner with branding and marketing teams to maintain a consistent, compelling brand identity across marketing materials, communications, and customer engagement initiatives. - Build and maintain relationships with industry influencers, business partners, stakeholders, and prospective customers to increase brand visibility and expand business opportunities. - Campaign Performance and Optimization: Track campaign metrics, evaluate lead quality and conversion performance, and provide actionable insights to improve marketing effectiveness and return on investment. - Sales Pipeline and Appointment Generation: Develop and execute initiatives that support lead generation targets, qualified appointment bookings, and the creation of new business opportunities. - A master's degree in Business Administration (MBA), specializing in Marketing, is required. - Skilled Experience: At least two years of experience in IT marketing, preferably involving the US market and B2B technology or cloud services. - Demonstrated experience developing and executing inbound and outbound lead generation campaigns, nurturing prospects, and supporting sales pipeline growth.

📌 Salesforce Sales Executive (India)
🏢 Jobgether
📍 India