At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide is available for UK, Indian, German and French SMEs

Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

We are looking for a highly skilled and data-driven Copywriter – SEO & ASO to lead our organic growth efforts across web and mobile. The ideal candidate will own end-to-end SEO and ASO strategy to drive high-intent organic acquisition for our MSME-focused financial products including Fixed Deposits, Insurance/Assurance, Lending, Prepaid Cards, and business banking solutions.

Search Engine Optimization (SEO)

Build, own, and execute organic acquisition strategy to drive high-quality traffic and conversions from MSME merchants and financial product seekers.

Conduct keyword research and competitor analysis across MSME, lending, FD, assurance, and prepaid card segments.

Optimize website architecture, internal linking, product landing pages, blogs, and performance pages to improve rankings & search visibility.

Lead technical SEO improvements: crawlability, indexing, Core Web Vitals, site speed, structured data/schema.

Build content strategy with product & content teams—blog articles, product guides, comparison pages,



FAQ hubs, UGC, etc.

Track organic funnel performance and optimize for sign-ups, applications, and revenue impact.

Own the growth of organic app installs for Android & iOS.

Optimize metadata: titles, descriptions, screenshots, preview videos, and localized content.

Research and implement keyword expansion, competitor benchmarking, and A/B testing strategies.

Analytics & Performance

Analyze data using GA4, Search Console, App Radar/Sensor Tower, AppFollow, SEMRush, Ahrefs, SimilarWeb, and other tools.

Collaborate with performance marketing to reduce CAC via organic uplift.

3+ years of hands-on experience in SEO & ASO, ideally in Fintech or BFSI.

- Strong expertise in keyword planning, technical SEO, link-building strategies, and app store analytics.
- Comfort with tools like GA4, GSC, Ahrefs, SEMRush, App Radar, AppTweak, Firebase, Data Studio, Hotjar, etc.
- Good understanding of MSME user behavior, digital lending ecosystem, RBI compliance environment, and financial product search trends.
- Ability to work cross-functionally with product, tech, and performance teams.

Passion for solving customer problems and building trust-first financial products.

Key Performance Indicators

Experience in a content role, ideally 3+ years.

You are knowledgeable and passionate about content, conversion & SEO.

You have a strong grasp of English grammar, structure and punctuation.

You have an eye for detail, as well as excellent proofreading and editing skills.

You are able to adapt your writing style to fit Tide’s tone of voice.

You have excellent planning, organisational and time management skills.

You are adaptable and able to grow with the role, working with different people whilst being flexible.





You may also have experience in Fin-tech, a start-up or fast growing company.

You may also have experience working in subscription and/or app-based business models.

Competitive Compensation – Market-competitive salary.

Time Off – Generous annual leave on top of bank holidays.

Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.

Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.

Health Insurance – Private family insurance with additional OPD coverage and top-up options.

Life & Accident Cover – Comprehensive accidental and life insurance protection.

Volunteering & Development Days – Paid days annually for volunteering or personal growth.

Home Office Setup – Contribution towards setting up your home office.

Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at View email address on careers.speedinvest.com leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy .

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📌 SEO Copywriter (German Speaking) (Delhi)
🏢 Marketingmmunications
📍 Delhi