Position: Head- Performance Marketing Experience: 8+ years (minimum 5 years in a digital agency and leadership experience)
Location: Mumbai (Lower Parel)

We are looking for a Head- Performance Marketing to lead our Paid Media business and drive performance, profitability and growth across client portfolios. The ideal candidate will be an expert in SEM, PPC, Paid Media Planning/Buying and ROI-driven digital marketing, with the ability to combine strategic thinking, analytical expertise and strong people leadership. As the business head for the Performance Marketing division, you will be responsible for driving business numbers, building a high-performing team, identifying new opportunities and keeping the function future-ready and turn Paid Media into a strong growth engine for both our clients and the agency.

Lead the Performance Marketing business unit with transparent revenue, margin and profitability objectives.

- Develop account strategies, and growth plans aligned with business goals.
- Monitor ROI,



campaign profitability and overall account performance.

• Performance Marketing Strategy:

- Lead SEM/PPC and Paid Media strategies across platforms including Google, Meta, Linkedin and other relevant networks.
- Develop ROI-focused acquisition strategies across search, paid social and other performance channels.
- Analyse campaign performance, traffic, conversions and customer acquisition metrics to continuously improve results.
- Lead the Paid Media component of new business pitches.
- Conduct audits, identify opportunities and develop compelling media strategies and proposals.
- Partner with internal teams to create integrated digital solutions.

Lead and mentor a team of performance marketing professionals.

- Drive productivity, quality and accountability within the team.
- Build team capability through training, knowledge sharing and exposure to emerging tools and technologies.

📌 Media Planning Executive (Mumbai)
🏢 Anvis Digital
📍 Mumbai