Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. Role: Copywriter
Working in true collaboration with our client we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs based content and digital media campaigns’.
The brands are at the forefront of contemporary thinking, utilising in depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.
As a Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will primarily involve writing for digital/web: you’ll help brands fit their tone of voice to this landscape and advise on content that’ll powerfully connect with consumers. You’ll also occasionally be asked to team up with other creatives to help conceptualise larger projects (I.E. videos, key visuals, social media campaigns). The role will support one of India’s leading beauty and cosmetics brands, working across its diverse product portfolio.

Develop engaging, platform-first copy across social media, digital content, CRM, e-commerce, influencer initiatives, and integrated campaigns.
Translate brand objectives and briefs into fresh, impactful creative concepts and narratives.
Craft everything from social captions, scripts, and video content to campaign ideas, taglines, and long-form storytelling.
Stay on top of beauty, lifestyle, fashion, social, and internet culture trends to bring relevant and contemporary thinking to the brand.
Collaborate closely with designers, content creators, community managers,



and marketing stakeholders throughout the creative process.
Adapt content and messaging for different audiences, platforms, and stages of the consumer journey.
Ensure all communication aligns with Lakmé's brand voice, tone, and positioning.
Participate actively in brainstorming sessions and contribute ideas that can drive engagement, conversations, and brand love.
Manage multiple projects simultaneously while maintaining quality and meeting deadlines in a fast-paced setting.
Use insights, performance data, and consumer behaviour trends to inform creative work and optimise future content.

2+years of strong experience in copywriting, content creation, advertising and digital marketing

- A thorough understanding of the language and needs inherent to writing for beauty brands
- You can write with equal ease across short-form, long-form, social, digital, and campaign formats.
- Understanding the nuances of beauty, skincare, makeup, lifestyle, and culture-driven communication.
- A powerful grasp of how content can play out across multiple mediums
- Able to use data and insight to inform creative
- Experience working as part of a traditional creative team (designer and copywriter) would be helpful
- Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

📌 Full Time Copywriter (Mumbai)
🏢 OLIVER - APAC
📍 Mumbai