Position: Marketing Executive - PSP Order Tracker SaaS

Purpose of the Role

To promote, market, demonstrate, and sell the PSP Order Tracker SaaS platform to Government organizations, Public Sector Undertakings (PSUs), private industries, multinational corporations (MNCs), educational institutions, hospitals, infrastructure companies, manufacturing units, and other commercial organizations. The executive shall be responsible for generating business opportunities, customer acquisition, revenue generation, and maintaining long-term customer relationships.

Key Responsibilities

1. Market Development

- Identify potential customers across India.
- Develop industry-wise target customer databases.
- Segment customers into PSUs, Government Departments, Private Industries, MSMEs, MNCs, Educational Institutions, Healthcare, Construction, EPC Companies, Utilities, Manufacturing, Defence, Railways, etc.
- Study customer procurement and order management processes.
- Identify decision-makers and influencers.

- Lead Generation

- Schedule product demonstrations.
- Maintain a pipeline of prospects.
- Track lead conversion.

- Product Demonstration

- Conduct online and physical product demonstrations.
- Explain features and benefits.
- Demonstrate workflow automation and dashboards.
- Address customer queries.
- Coordinate technical presentations when required.

- Sales Activities

- Prepare proposals and quotations.
- Follow up on enquiries.
- Negotiate commercial terms.
- Close subscriptions and renewals.
- Achieve monthly, quarterly, and annual sales targets.

- Customer Relationship Management

- Maintain relationships with customers.
- Coordinate onboarding.
- Ensure customer satisfaction.
- Promote upgrades and renewals.
- Gather customer feedback.

- Marketing Activities

- Execute digital marketing campaigns.
- Organize webinars and product awareness sessions.
- Participate in trade fairs and exhibitions.
- Prepare brochures, presentations, case studies,



and promotional materials.
- Coordinate advertising and branding activities.

- Government & PSU Business Development

- Identify PSU opportunities.
- Build relationships with procurement officials.
- Participate in vendor registration activities.
- Support tender-related activities.
- Coordinate with procurement departments for demonstrations.

- Channel Partner Development

- Appoint channel partners and resellers.
- Train business partners.
- Monitor partner performance.
- Develop regional sales networks.

- Market Intelligence

- Monitor competitors.
- Analyse pricing strategies.
- Identify recent market opportunities.
- Recommend product improvements based on customer feedback.

- CRM & Reporting

- Update CRM daily.
- Maintain customer records.
- Submit daily, weekly, and monthly reports.
- Forecast sales and maintain opportunity pipelines.

- Revenue Generation

- Achieve assigned revenue targets.
- Increase subscription renewals.
- Promote premium features and additional modules.
- Cross-sell and upsell products.

Responsibilities :

- Conduct 40-50 customer calls per day.
- Arrange 5-10 product demonstrations per week.
- Meet prospective customers regularly.
- Prepare proposals and commercial offers.
- Follow up until order closure.
- Coordinate with technical and implementation teams.
- Prepare monthly sales plans.
- Attend exhibitions and conferences.
- Maintain accurate documentation.
- Travel extensively across assigned territories.

Key Performance Indicators (KPIs)

- Leads generated per month.
- Qualified opportunities created.
- Product demonstrations completed.
- Conversion ratio.
- Monthly recurring revenue (MRR).
- Annual recurring revenue (ARR).
- Customer acquisition cost.
- Customer retention rate.
- Renewal percentage.
- Customer satisfaction score.
- Revenue achieved against target.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Eng

Pay: ₹25,000.00 - ₹34,154.43 per month

Work Location: In person

📌 Marketing Executive (Noida)
🏢 PSP PROCUREMENT SOLUTIONS PROVIDERS
📍 Noida