Job Title: Digital Marketing Executive

Focus Areas: Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization(SEO), Performance Marketing

Location: Kannur, Kerala (On-site)

Experience: 1 year

Nature of Work: Full-time, on-site. The role involves independently planning, executing, and optimizing digital marketing campaigns, managing brand presence across channels, and collaborating with cross-functional teams to drive measurable engagement and growth.

About Urbanhub Innovations:

Urbanhub Innovations is a design-led digital solutions company based in Kannur, building innovative and scalable web and mobile applications for up-to-date businesses across India, the GCC, the UK, and Canada. With expertise in technologies such as Flutter, React, Next.js, and the MERN stack, we deliver user-centric products that combine functionality, performance, and seamless user experience. We work closely with clients to transform ideas into impactful digital solutions that meet real-world needs.

At Urbanhub Innovations, we believe technology is driven by people. The organization promotes a collaborative and supportive work culture where creativity, learning, and innovation are encouraged at every level. Team members work on live client projects with real ownership, gain hands-on exposure across industries and markets, and continuously sharpen their skills in a fast-evolving digital environment.

We are committed to creating a positive and growth-oriented workplace where employees feel valued, empowered, and motivated to contribute their best.

Role and Responsibilities:
1. Digital Campaign Management

● Plan, execute, and monitor end-to-end digital marketing campaigns across Google,

Instagram, Facebook, and LinkedIn

● Build campaign strategies aligned with business objectives, target audience, and market

(India and international)





● Own campaign performance and optimize against key metrics such as reach,

engagement, CPL, and conversions

● Drive lead generation and brand awareness initiatives across digital channels

2. Social Media Management

● Create, schedule, and manage engaging content calendars across all social platforms

● Maintain consistency in brand voice, tone, and visual identity across every touchpoint

● Manage audience interactions, respond to comments and messages, and actively grow

engagement rates

● Analyze social performance and translate findings into content and format decisions

3. SEO & Content Optimization

● Conduct keyword and competitor research to guide content and website strategy

● Implement on-page SEO independently — meta structures, headings, internal linking,

schema basics, and technical hygiene

● Write and edit blog content, captions, and marketing copy aligned with SEO and

AEO/GEO best practices

● Monitor website traffic, rankings, and performance using Google Analytics, Search

Console, and comparable tools

4. Performance Marketing & Paid Ads

● Independently set up, run, and scale paid campaigns across Google Ads and Meta Ads

● Manage budgets, bids, audience targeting, and pacing to hit agreed cost and volume

targets

● Run structured A/B tests across ad copy, creatives, audiences, and landing pages

● Generate insights and act on them to improve ad performance and ROI

5. Creative & Content Coordination





● Brief, review, and where needed produce creatives and visual assets for campaigns and

Shopify-based e-commerce storefronts

● Ensure all creative output meets brand and platform specifications before it goes live

6. Data Analysis & Reporting

● Track and analyze campaign data using Google Analytics, Looker Studio, and native

platform insights

● Prepare clear performance reports with actionable recommendations for internal teams

and clients

● Identify trends, gaps, and opportunities to improve overall marketing effectiveness

7. Collaboration & Continuous Learning

● Work closely with designers, developers, and content creators to deliver campaigns on

schedule

● Stay current with platform updates, algorithm changes, tools, and best practices

● Contribute ideas for campaigns, branding, and audience engagement strategies

Essential Requirements:

● 1 year of hands-on experience in a digital marketing role at an agency, startup, or

in-house marketing team

● Proven experience planning and running paid campaigns on Google Ads and Meta Ads

with independent budget handling

● Working proficiency in Google Analytics (GA4), Google Search Console, and Meta

Business Suite

● Demonstrated ability to execute on-page SEO and improve organic visibility for real

websites

● Strong copywriting and communication skills in English, with the ability to adapt tone

across brands

● Analytical mindset with the ability to read data, draw conclusions, and change course

based on results

● Comfort designing basic creatives in Canva or a similar tool

● Ability to manage multiple client accounts and deadlines simultaneously without close

supervision

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Kannur)
🏢 Urbanhub Innovations
📍 Kannur