Role & responsibilities

- Sales & Business Development: Generate leads, conduct customer visits, prepare quotations, negotiate commercial terms, and close sales across residential, commercial, industrial, and institutional segments.
- Solar Product Sales: Promote solar panels, inverters, solar accessories, rooftop solar systems, and EPC solutions to residential, commercial, industrial, and institutional customers.
- B2B Sales & Vendor Network Development: Develop and maintain relationships with dealers, distributors, vendors, electrical contractors, solar installers, and channel partners to generate B2B sales, secure bulk orders, explore current markets, and expand the company's business network.
- ASP Development: Identify, onboard, and develop ASP partners, provide sales and product support, monitor performance, and maintain relationships to achieve ASP activation and revenue targets.
- Residential, Commercial & Industrial Solar Sales: Generate and convert leads for rooftop solar and C&I; EPC projects, explain system benefits and applicable government subsidies, coordinate site surveys and quotations with technical teams, and follow up with customers to close sales.
- Solar Project Sales: Generate opportunities for rooftop solar installations, commercial and industrial (C&I;) projects, bulk orders, and EPC solutions.
- Sales Execution & Customer Relationship Management: Manage the complete sales cycle from lead generation to order closure and payment follow-up, maintain customer relationships, prepare quotations and proposals, coordinate with internal teams, resolve customer queries, and generate repeat business and referrals.
- Marketing & Promotions: Conduct field marketing, door-to-door campaigns, dealer meetings, exhibitions, promotional activities, and solar awareness programmes.
- Sales Target Achievement: Achieve assigned B2B,



B2C, and channel sales targets; maintain a strong lead pipeline; improve conversion rates; meet dealer and ASP development targets; follow up on pending orders and payments; and monitor performance against KPIs.
- Payment Collection & Commercial Discipline: Ensure timely collection of customer payments, coordinate with the accounts team for invoicing and reconciliation, follow up on outstanding dues, and comply with company-approved pricing, credit terms, discounts, and commercial policies.
- Reporting & Market Intelligence: Maintain accurate daily, weekly, and monthly sales reports, update customer and partner records, monitor market trends and competitor activities, and provide management with insights to improve sales performance and market expansion.
- Team Coordination & Sales Support: Coordinate with sales and internal teams, guide junior executives, support product demonstrations and dealer/ASP training, and collaborate with technical, operations, procurement, and accounts departments to ensure smooth order execution and achieve business objectives.
- Reporting & Coordination: Maintain daily sales reports, customer databases, lead pipelines, and performance records. Coordinate with technical, operations, procurement, and accounts teams for smooth order execution.
- Territory Development & Field Responsibilities: Expand business across assigned territories through regular customer, dealer,



and ASP visits; identify new market opportunities; travel as required; and professionally represent the company to strengthen its market presence.
- Company Policies & Additional Responsibilities: Follow company policies and reporting procedures, ensure proper use of company assets, maintain confidentiality of business information, and perform additional duties assigned by management as required.

Preferred candidate profile

- Strong sales, negotiation, communication, and convincing skills.
- Experience in B2B sales, field sales, dealer development, and channel partner management.
- Knowledge of solar products, rooftop solar systems, and EPC projects is preferred.
- Ability to generate leads independently and close business deals.
- Strong customer relationship management and networking skills.
- Target-orientated approach with good reporting and follow-up skills.
- Proficiency in MS Excel, email, and sales reporting tools.
- Willingness to travel for customer visits and market expansion.

Eligibility Criteria

- 35 years of relevant sales and business development experience.
- Experience in the solar or renewable energy industry will be an advantage.
- Graduation in any discipline; MBA in Marketing must.
- Candidates should be comfortable with field sales, client meetings, and dealer network development.

Key Performance Indicators (KPIs)

- Sales revenue and monthly target achievement.
- New dealer and distributor acquisition.
- ASP onboarding and activation.
- Lead conversion and order closures.
- B2B sales and bulk order generation.
- Payment collection and customer retention.
- Timely submission of sales reports.

Interested candidates can apply with their updated resume with the HR team to [email protected] /WhatsApp (phone hidden)

📌 Senior Sales Officer (Balasore)
🏢 Sumraj Urja
📍 Balasore