About the Role

We are looking for a creative and result-oriented Social Media Marketing qualified to manage and grow social media presence across platforms. The role will involve content strategy, campaign execution, audience engagement, and performance analysis.

Key Responsibilities

- Develop and execute social media strategies for Instagram, YouTube, Facebook, X and other relevant platforms.
- Plan and manage monthly content calendars aligned with brand and business objectives.
- Work closely with creative, content and video teams to develop engaging social media content.
- Monitor social media trends, memes, formats and emerging platform features.
- Drive audience engagement, reach and follower growth through organic and paid initiatives.
- Track social media performance using platform analytics and prepare regular reports.
- Analyse competitor activity and identify opportunities for improving content performance.




- Support social media campaigns, launches, music releases and promotional activities.
- Stay updated with digital and entertainment industry trends.

Requirements

- 2-5 years of experience in Social Media Marketing / Digital Marketing.
- Strong understanding of Instagram, YouTube, Facebook and other social platforms.
- Experience in content planning, campaign execution and social media analytics.
- Strong understanding of current social media trends and content formats.
- Excellent communication and coordination skills.
- Experience in the media, entertainment, music, digital or agency industry will be an advantage.
- Candidates with a strong understanding of music/entertainment content and youth culture are preferred.

📌 Social Media Manager (Mumbai)
🏢 Aspiration
📍 Mumbai