A Medical Representative (MR)also called a pharmaceutical sales representativeacts as the link between a pharmaceutical company and healthcare professionals. Their main goal is to promote and increase awareness of the companys medicines.

Here are the key roles & responsibilities:

1. Promoting Products

- Visit doctors, pharmacists, and hospitals to explain company products
- Highlight benefits, usage, dosage, and competitive advantages
- Ensure doctors prescribe their brand of medicines

2. Sales & Target Achievement

- Meet monthly/quarterly sales targets
- Increase product demand in assigned territory
- Monitor sales performance and market share

3. Relationship Building

- Build robust professional relationships with doctors and healthcare providers
- Maintain regular follow-ups and trust
- Address queries and provide product updates

4. Product Knowledge

- Stay updated on:

- Drug composition
- Indications and side effects
- Competitor products

- Attend training sessions conducted by the company

5. Distribution Management





- Coordinate with stockists, chemists, and distributors
- Ensure product availability in pharmacies
- Monitor inventory levels

6. Market Research & Feedback

- Collect feedback from doctors and chemists
- Track competitor activities
- Report market trends to management

7. Planning & Reporting

- Plan daily visit schedules (doctor calls)
- Maintain call records and reports
- Submit daily/weekly/monthly reports

8. Conducting Promotional Activities

- Organize:

- Medical camps
- Doctor meetings
- Product presentations

- Participate in conferences and seminars

9. Compliance & Ethics

- Follow pharmaceutical regulations and ethical marketing practices
- Ensure accurate and honest communication about medicines

Key Skills Required

- Communication & persuasion
- Scientific understanding
- Time management
- Confidence and resilience

📌 Territory Manager (Kolkata)
🏢 Wockhardt
📍 Kolkata