About the Role -

We are looking for a results-driven SEO Specialist to improve our websites organic visibility, keyword rankings, website traffic, and lead generation. The candidate should have hands-on experience in traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), with a solid understanding of Googles evolving search landscape and AI-powered search platforms.

The goal is to strengthen our online presence and position Vardhman Sagar Marbles as a leading marble and granite supplier in India.

Key Responsibilities-

1. Search Engine Optimization (SEO)

- Develop and execute SEO strategies to improve Google rankings and organic traffic.
- Conduct keyword research, competitor analysis, and search-intent analysis.
- Optimize website pages, product pages, landing pages, URLs, meta titles, meta descriptions, headings, and image alt text.
- Manage technical SEO, including website audits, indexing, crawlability, site speed, Core Web Vitals, and structured data.
- Improve internal linking, website architecture, and content optimization.
- Monitor Google Search Console, Google Analytics 4 (GA4), keyword rankings, impressions, clicks, and organic leads.
- Identify ranking drops, indexing issues, and new keyword opportunities.
- Build quality backlinks through ethical, white-hat link-building strategies.

2. Answer Engine Optimization (AEO)

- Optimize website content to appear in featured snippets, People Also Ask results, and other answer-focused search experiences.
- Create question-based content, FAQs, and clear, concise answers based on user search intent.
- Structure content to improve visibility in AI-generated answers and answer engines.




- Implement relevant structured data and schema markup wherever appropriate.
- Identify commonly asked questions from customers, builders, architects, and interior designers and develop content around them.

3. Generative Engine Optimization (GEO)

- Develop strategies to improve the brands visibility and accurate representation in AI-powered search and conversational platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Create authoritative, helpful, factually accurate content that AI systems can understand, reference, and potentially cite.
- Strengthen brand authority through digital PR, relevant industry mentions, reputable backlinks, and third-party references.
- Optimize product, category, location, and informational pages for conversational and AI-driven search queries.
- Track brand mentions, citations, referral traffic, and visibility across AI search platforms where measurable.
- Stay updated with changes in generative search and AI discovery.

4. Website Content & Local SEO

- Plan and optimize SEO blogs, product descriptions, category pages, and location-based landing pages.
- Improve Google Business Profile visibility and local search performance.
- Target relevant keywords related to Italian marble, imported marble, Indian marble, granite, marble manufacturers, and marble suppliers.




- Coordinate with the content and marketing teams to maintain consistent brand messaging and accurate product information.

5. Reporting & Performance

- Prepare regular reports on organic traffic, keyword rankings, indexing, conversions, and lead generation.
- Identify opportunities to improve website performance and generate qualified business enquiries.
- Conduct regular SEO audits and competitor benchmarking.
- Recommend actionable strategies based on data, not just rankings.

Required Skills & Qualifications

- 2–5 years of hands-on SEO experience preferred.
- Practical knowledge of technical SEO, on-page SEO, off-page SEO, and local SEO.
- Understanding of AEO, GEO, AI-powered search, and search intent optimization.
- Experience with Google Search Console, GA4, Google Keyword Planner, Ahrefs, Semrush, Screaming Frog, or equivalent tools.
- Knowledge of WordPress, schema markup, XML sitemaps, robots.txt, canonical tags, and indexing management.
- Strong content optimization, keyword research, and analytical skills.
- Ability to independently audit a website, identify issues, and implement solutions.
- Experience with manufacturing, marble, granite, construction, interior design, or building-material businesses will be an advantage.

Key Performance Indicators (KPIs)

- Growth in relevant organic clicks, impressions, and non-branded keyword rankings.
- Improvement in technical SEO health and indexation.
- Growth in qualified organic leads and website enquiries.
- Increased visibility for target commercial and location-based keywords.
- Improved visibility and citations across AI-powered search platforms, where measurable.
- Growth in relevant referring domains and brand mentions.

📌 Walk-in || SEO (Kishangarh)
🏢 Vardhman Sagar Marbles
📍 Kishangarh