Key Responsibilities

- Independently plan, execute, manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.

- Develop performance marketing strategies to increase online sales and maximize ROAS.

- Generate qualified B2B leads for distributors, wholesalers, retailers and business partnerships.

- Drive B2C sales through Shopify, Amazon and other e-commerce platforms.

- Manage advertising budgets effectively to maximize conversions and reduce customer acquisition costs.

- Implement and manage Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.

- Conduct audience research, competitor analysis, A/B testing and retargeting campaigns.

- Develop and optimize sales funnels,



landing pages and high-converting advertising campaigns.

- Identify underperforming campaigns and take immediate corrective action.

- Coordinate with creative teams to develop effective ad creatives, videos and marketing content.

- Prepare weekly and monthly performance reports covering ad spend, sales, leads, conversions and ROAS.

- Take ownership of advertising performance, lead quality, revenue growth and monthly sales targets.

- Independently develop strategies to scale profitable campaigns and achieve measurable business growth.

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📌 Performence Marketing Executive (Chikmagalur)
🏢 Nisargalaya Herbals
📍 Chikmagalur