Role & responsibilities

2. Key Responsibilities

A. Modern Trade Development

- Develop business with major retail chains such as Reliance Smart Bazaar, Star Bazaar, D-Mart, Health & Glow and leading departmental stores.

- Establish relationships with retail buyers, category managers and procurement teams.

- Drive product onboarding, commercial negotiations, purchase orders and store expansion.

- Plan promotions, schemes, merchandising and in-store visibility.

B. General Trade & Distribution

- Appoint and develop distributors, super-stockists and wholesale partners.

- Expand the brand's presence across cosmetics stores, supermarkets, departmental stores and independent retailers.

- Drive primary and secondary sales, collections and distributor productivity.

C. Team Building & Management

- Recruit and build a regional sales team, including Area Sales Managers, sales executives and promoters as required.

- Set individual and territory-wise targets.

- Train, motivate and monitor the sales team through regular reviews and market visits.

- Develop a performance-driven sales culture.

D. Sales Planning & Business Growth

- Prepare monthly and quarterly sales plans and budgets.

- Achieve agreed revenue, distribution and collection targets.

- Monitor competitor activities, pricing, retailer margins and market trends.

- Submit monthly sales reports covering revenue, collections, outlet coverage, team performance and market development.

3.



Candidate Requirements

- 510 years of experience in FMCG, cosmetics, skincare, haircare or personal care sales.

- Proven experience in modern trade and general trade.

- Existing relationships with retail-chain buyers and distributors are preferred.

- Experience recruiting and managing sales teams.

- Strong negotiation, communication, leadership and analytical skills.

- Willingness to travel within the assigned territory.

- A demonstrable record of achieving sales targets and developing new accounts.

4. Key Performance Indicators (KPIs)

- Achievement of monthly and quarterly sales targets.

- Number of new retail-chain accounts and stores activated.

- Distributor appointments and active outlet growth.

- Sales-team recruitment and productivity.

- Secondary sales, collections and repeat orders.

- Trade-spend efficiency and profitable business growth.

5. Compensation

Salary: Negotiable based on experience and proven performance.

Additional incentives may be linked to achievement of agreed sales and profitability targets. Travel reimbursement and other perks will be as per company policy.

6. Application

Interested candidates should share their updated resume highlighting their experience in modern trade, cosmetics or personal care sales, retail-chain relationships, distributor development, team size managed and sales achievements.

📌 Regional Sales Manager (Chikmagalur)
🏢 Nisargalaya Herbals
📍 Chikmagalur