JOB DESCRIPTION BUSINESS DEVELOPMENT HEAD
Company Name: Mekr Technologies Pvt Ltd
Position: Business Development Head
Experience Required: 1015 Years
Salary Range: 2430 LPA
Industry Preference: Home Appliances / Consumer Appliances / Consumer Electronics / Electrical Appliances Manufacturing
Employment Type: Full-Time
Location: Kundli, Sonipat
1. About the Company
Mekr Technologies Pvt Ltd is looking for an experienced and dynamic Business Development Head to drive business expansion, establish strategic partnerships, and strengthen the company's presence in the appliances industry. The organization seeks a business leader who can identify new market opportunities, build strong relationships with key industry players, and contribute to sustainable revenue growth.
2. Job Overview
We are seeking a highly experienced and result-oriented Business Development Head with 1015 years of relevant experience, preferably in the home appliances or consumer appliances industry. The ideal candidate should have a strong understanding of the appliances market, established industry connections, and a proven track record of developing new business opportunities and managing high-value customer relationships.
The candidate will be responsible for formulating and executing business development strategies, acquiring new customers, expanding existing accounts, negotiating commercial agreements, and identifying opportunities for long-term business growth. This role requires a strategic thinker with strong leadership capabilities, commercial acumen, and the ability to convert market opportunities into profitable business.
Prior experience in the same or a closely related appliances industry is mandatory, with preference for candidates who have worked with established appliance manufacturers, OEMs, ODMs, or consumer appliance brands.
3. Key Responsibilities
A. Business Strategy & Revenue Growth

- Develop and implement comprehensive business development strategies aligned with the company's growth objectives.
- Identify new business opportunities, emerging market segments, and potential revenue streams within the home appliances and consumer appliances industry.
- Establish annual business plans, revenue targets, and customer acquisition strategies.
- Drive sustainable business growth by identifying opportunities to increase market share, profitability, and customer reach.
- Monitor business performance against targets and implement corrective actions wherever required.
- Provide strategic recommendations to management regarding market expansion, business opportunities, and long-term growth plans.

B. New Business Development & Customer Acquisition

- Identify, approach, and acquire new customers, including leading appliance brands, OEMs, ODMs, and other relevant manufacturing companies.




- Develop a strong pipeline of prospective customers and convert business leads into long-term commercial relationships.
- Explore opportunities for supplying products, components, or manufacturing solutions to established appliance companies, wherever relevant to the company's portfolio.
- Conduct client meetings, business presentations, product discussions, and commercial negotiations to secure new business.
- Build relationships with key decision-makers across procurement, sourcing, sales, product development, and senior management teams.
- Drive business expansion by identifying untapped customer segments and new geographical markets.

C. Strategic Account Management

- Build and maintain long-term relationships with existing customers and strategic business partners.
- Identify opportunities to increase business volume, introduce additional products, and expand the scope of existing customer accounts.
- Understand customer requirements, business expectations, product specifications, and commercial objectives.
- Ensure timely coordination with internal teams to address customer concerns and support successful business execution.

4. Required Qualifications & Experience

- 1015 years of overall experience in business development, strategic sales, key account management, or commercial leadership.
- Mandatory experience in the home appliances / consumer appliances industry or a closely related appliances manufacturing business.
- Proven track record of acquiring new customers, developing strategic accounts, and achieving revenue growth.
- Strong exposure to B2B business development, OEM/ODM relationships, and institutional or industrial customers.
- A bachelor's degree in Business Administration, Marketing, Engineering, or a related field is preferred; an MBA or equivalent qualification would be an added advantage.

5. Essential Skills & Competencies

- Strategic Business Planning: Ability to identify growth opportunities and develop actionable business strategies.
- Customer Acquisition: Strong capability to generate leads, build a sales pipeline, and convert prospects into customers.
- Industry Networking: Established connections within the appliances and manufacturing ecosystem.
- Negotiation & Commercial Acumen: Ability to negotiate profitable business deals and manage commercial discussions effectively.
- Leadership & Team Management: Proven ability to lead teams, establish targets, and drive performance.
- Relationship Management:



Strong interpersonal skills to develop and maintain long-term business partnerships.
- Market Analysis: Understanding of industry trends, competitive positioning, and customer requirements.
- Communication & Presentation: Excellent communication, presentation, and stakeholder management skills.

6. Preferred Candidate Profile

- Candidates currently working or having previously worked with established home appliance, consumer appliance, electrical appliance, or consumer electronics manufacturers will be highly preferred.
- Candidates with experience in business development for OEMs, ODMs, contract manufacturers, or product-based manufacturing companies will have an added advantage.
- Should possess a solid network of appliance brands, sourcing heads, procurement professionals, business owners, and other relevant decision-makers.
- Must have demonstrable experience in new customer acquisition, strategic account development, and revenue generation.
- Candidates who have successfully expanded business into new markets or onboarded major customers will be preferred.

7. Key Performance Indicators (KPIs)
Performance in this role will be evaluated on the basis of:

- Achievement of annual revenue and profitability targets.
- Number and quality of new customers acquired.
- Growth in business from existing strategic accounts.
- Value of new business opportunities generated and successfully converted.
- Development of strategic partnerships with relevant appliance brands and manufacturers.
- Improvement in customer retention and account profitability.
- Accuracy of business forecasts and sales pipeline reporting.
- Achievement of team performance targets and overall business development objectives.

8. Compensation & Career Opportunity
Salary Range: 2430 LPA, depending on the candidate's experience, industry exposure, existing compensation, and demonstrated business development capabilities.
This role offers an opportunity for an experienced professional to take ownership of strategic business growth, develop high-value customer relationships, lead business development initiatives, and contribute directly to the organization's long-term commercial success.

9. How to Apply
Interested candidates with 1015 years of relevant experience and a strong background in the home appliances or consumer appliances industry are encouraged to apply. Candidates should be able to demonstrate their achievements in new business acquisition, revenue growth, strategic account management, and industry relationship development.
Note: Relevant experience in the same or a closely related appliances industry is a key requirement for this position. Candidates with only general sales experience and no relevant industry exposure may not be suitable.

📌 Head Business Development (Sonipat)
🏢 Mekr Technologies
📍 Sonipat