Position: Business Development Manager Cattle Feed

Department: Sales & Marketing
Industry: Cattle Feed / Animal Nutrition / Dairy Industry
Reporting To: General Manager – Sales / Head of Business Development
Location: Palnadu, East and West Godavary, Prakasam and Nellore

Employment Type: Full time

1. Job Purpose

The Business Development Manager will be responsible for driving business growth, expanding market presence, developing new customer relationships, and increasing sales of cattle feed and related animal nutrition products. The role involves identifying new business opportunities, developing dealer and distributor networks, strengthening relationships with dairy farmers and dairy cooperatives, and achieving sales and profitability targets.

2. Key Responsibilities

A. Business Development and Sales Growth

- Develop and implement business development strategies to achieve sales, revenue, and profitability targets.
- Identify and explore new markets, territories, customer segments, and business opportunities.
- Expand the company's presence across rural, semi-urban, and urban markets.
- Develop business with dairy farmers, dairy cooperatives, milk producer organizations, commercial dairy farms, and institutional customers.
- Identify opportunities for increasing sales of cattle feed, mineral mixtures, nutritional supplements, and other animal nutrition products.

B. Dealer and Distributor Network Development

- Appoint new dealers, distributors, stockists, and channel partners in potential markets.




- Strengthen relationships with existing dealers and distributors to improve sales performance and market coverage.
- Develop and implement dealer incentive schemes, promotional activities, and sales support programs.
- Monitor distributor performance, stock availability, secondary sales, and market penetration.
- Ensure effective product availability and distribution across assigned territories.

C. Market Research and Competitor Analysis

- Conduct regular market visits to understand customer needs, buying patterns, and market demand.
- Monitor competitor products, pricing, promotional activities, distribution strategies, and market share.
- Identify emerging market trends and recommend suitable business strategies.
- Collect feedback from dealers, dairy farmers, veterinarians, and other stakeholders to support product and business development.

D. Customer Relationship Management

- Build and maintain strong relationships with dairy farmers, progressive farmers, dairy cooperatives, veterinary professionals, and institutional buyers.
- Conduct farmer meetings, dealer meetings, product demonstrations, and awareness programs.
- Explain product perks, nutritional advantages, feeding practices, and value propositions to customers.
- Resolve customer complaints and coordinate with the quality, production, and technical teams for timely resolution.
- Develop long-term customer relationships to improve customer retention and repeat business.

📌 Business Development Manager (East Godavari)
🏢 Vallabha Feeds
📍 East Godavari