Role & responsibilities

- Marketing Strategy: Develop and implement marketing strategies to strengthen market presence and support business growth.
- Scheme Introduction: Design and implement dealer schemes, incentives, promotional offers, and sales promotion activities.
- Dealer Management: Develop dealer networks, maintain strong dealer relationships, and improve dealer engagement and loyalty.
- Brand Building: Enhance brand visibility through advertising, promotional campaigns, digital marketing, and market activation.
- Product Management: Coordinate product launches, product positioning, pricing inputs, packaging, and product performance reviews.
- Market Coordination: Coordinate with sales teams, regional managers, distributors, and dealers to ensure effective execution of marketing initiatives.
- Market Research: Analyse competitor activities, market trends, customer preferences, and emerging business opportunities.
- Sales Support:



Work closely with the sales team to improve product penetration, market share, and achievement of business targets.
- Marketing Budget: Plan and monitor marketing expenditure, campaign effectiveness, and return on marketing investment.
- Cross-functional Coordination: Coordinate with Sales, Production, Product Development, and Management to align marketing activities with business objectives.

Preferred candidate profile

An MBA-qualified marketing qualified with strong experience in dealer and channel management, brand development, marketing schemes, product management, and sales coordination, preferably in the pipes and fittings, plumbing, construction materials, or manufacturing industry. WITH 8 TO 10 YEAR EXPERIENCE

📌 Marketing Manager (Thrissur)
🏢 Star Plastics
📍 Thrissur