Role & responsibilities

* Number and quality of retail outlets and consumer interviews covered.

* Geographic coverage and frequency of market visits.

* Accuracy and timeliness of research reports.

* Quality and depth of competitor intelligence.

* Effectiveness of trade scheme tracking and execution audits.

* Identification of new market opportunities and actionable insights.

* Reliability and completeness of the market intelligence database.

Preferred candidate profile

* Graduate or postgraduate in Marketing, Business Administration, Commerce or a related discipline.

* Approximately 5-10 years of experience in FMCG market research, trade marketing, sales intelligence or field research.

* Experience in the pan shop trade, mouth freshener, confectionery,



tobacco-adjacent FMCG or related impulse-purchase categories will be preferred.

* Robust understanding of Indian retail markets, retailer behaviour and regional trade practices.

* Comfortable conducting independent field interviews and interacting with retailers and consumers.

* Proficient in Excel, PowerPoint, survey tools and MIS reporting.

* Strong communication, analytical, observation and presentation skills.

* Willing to travel extensively across India, including smaller towns and rural markets.

📌 Market Research Manager (Delhi)
🏢 Agami Business Advisory
📍 Delhi