D2C Growth Manager (Skincare/FMCG/Beauty)

What You'll Own

- D2C Revenue: Drive revenue growth through effective online strategies.
- Performance Marketing: Manage and optimize campaigns on Meta and Google Ads to maximize ROI.
- E-commerce Platform Management: Oversee our Shopify store, ensuring a seamless shopping experience.
- Conversion Rate Optimization (CRO): Implement strategies to enhance website performance and increase conversion rates.
- CRM & Retention: Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS.
- Campaign Management: Lead and coordinate marketing campaigns to engage and retain customers.
- Analytics: Analyze key performance metrics to inform decision-making and optimize marketing efforts.

Qualifications

- Experience: 5+ years of hands-on experience in D2C, e-commerce, or digital marketing.
- Advertising Expertise: Strong independent experience managing Meta and Google Ads.
- E-commerce Growth: Proven hands-on experience with Shopify and driving e-commerce growth.
- Analytical Skills:



Strong understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.
- CRM Experience: Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus.
- Problem-Solving: Strong analytical, execution, and problem-solving skills.
- Ownership: Comfortable taking end-to-end ownership in a fast-paced startup environment.
- Industry Knowledge: Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

What We Offer

- Competitive salary and performance-based bonuses.
- Opportunities for qualified growth and development.
- A dynamic and collaborative work environment.
- [Insert any additional benefits or perks].

Skills: crm,meta ads,management,google ads,d2c,commerce,google ads spent,e-commerce,metrics,fmcg,campaigns

📌 C Growth Manager (Skincare/FMCG) (Delhi)
🏢 Globelancer
📍 Delhi