We are looking for a highly skilled, result-oriented SEO Specialist who can independently manage and scale our entire SEO project, improve organic visibility, drive qualified traffic, and establish HelloFi as a trusted brand across traditional search engines and AI-powered search platforms.

Key Responsibilities

- End-to-End SEO Ownership

Solely handle and manage the entire SEO project of HelloFi, from strategy development to execution, monitoring, and performance reporting.

Develop and implement a comprehensive SEO roadmap aligned with business objectives, organic traffic growth, and revenue generation.

Take complete ownership of SEO performance, identify growth opportunities, and deliver measurable results.

- On-Page and Off-Page SEO

Demonstrate expert-level knowledge of on-page and off-page SEO techniques.

Optimise website architecture, URLs, metadata, headings, internal linking, schema markup, and page content.

Develop effective backlink acquisition strategies, digital PR initiatives, and authority-building campaigns.

Identify and resolve technical SEO issues, including crawling, indexing, canonicalisation, redirects, Core Web Vitals, and website performance.

- AEO and GEO Implementation

Possess strong practical knowledge of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).

Implement strategies to improve HelloFi's visibility across AI-powered search experiences, answer engines, and generative search platforms.

Optimise content for AI-generated answers, featured snippets, People Also Ask, conversational queries, and entity-based search.

Demonstrate practical implementation and noticeable, measurable improvements in AEO and GEO performance.

- AI Search Algorithms and Industry Updates

Stay updated with the latest Google algorithm updates, AI-driven search developments, ranking systems, and changes in search behaviour.





Understand how AI is transforming organic search and implement relevant strategies to maintain and improve visibility.

Adapt SEO strategies based on algorithm changes, competitor movements, search trends, and emerging best practices.

- Keyword Research and Analysis

Conduct in-depth keyword research, search intent analysis, competitor analysis, and keyword gap analysis.

Identify high-intent commercial and transactional keywords that can generate qualified traffic and conversions.

Build keyword clusters, topical maps, and content strategies to improve topical authority.

Identify opportunities for product pages, category pages, landing pages, and location-based searches.

- Content Optimisation and SEO Strategy

Optimise existing website content and develop SEO-driven content strategies for product, category, landing, and informational pages.

Ensure content aligns with search intent, E-E-A-T principles, semantic relevance, and current search quality guidelines.

Collaborate with content writers and other team members to improve content quality, keyword targeting, and organic performance.

Avoid keyword stuffing and outdated SEO practices in favour of sustainable, user-focused optimisation.

- Google Business Profile Optimisation

Manage and optimise HelloFi's Google Business Profile to improve local search visibility and Google Maps rankings.

Implement local SEO strategies, including category optimisation, business information accuracy, reviews, local citations, and location-based keywords.

Track local ranking performance and develop strategies to increase profile visibility,



customer enquiries, and store visits.

- SEO Tools and Analytics

Possess thorough practical knowledge of leading SEO tools, including:

Google Search Console

Google Analytics 4 (GA4)

Ahrefs / Semrush

Screaming Frog SEO Spider

Google Keyword Planner

Google Trends

PageSpeed Insights and Core Web Vitals tools

Schema validation and technical SEO auditing tools

Use data-driven insights to monitor keyword rankings, organic traffic, indexing, backlinks, conversions, and competitor performance.

Prepare regular SEO performance reports with actionable insights and clear growth metrics.

Required Skills and Qualifications

- Proven experience in independently managing complete SEO projects with measurable results.
- Strong expertise in technical SEO, on-page SEO, off-page SEO, keyword research, and content optimisation.
- Practical knowledge of AEO, GEO, and AI-driven search optimisation.
- Good understanding of Google algorithm updates and their impact on search rankings.
- Ability to independently identify SEO opportunities, execute strategies, troubleshoot issues, and measure outcomes.
- Robust analytical skills with a focus on organic traffic growth, keyword visibility, qualified leads, and conversions.
- Ability to work independently and take full accountability for SEO performance.

Preferred Qualifications

- Experience working with a D2C startup, e-commerce business, or online marketplace will be an added advantage.
- A proven track record of improving organic rankings, increasing non-branded traffic, and delivering measurable SEO growth.
- Experience optimising large product catalogues, category pages, and transactional landing pages.

About HelloFi Recommerce

HelloFi Recommerce is a D2C recommerce brand focused on buying and selling premium pre-owned smartphones, laptops, tablets, and other electronic gadgets.

📌 Search Engine Optimization Specialist (Bengaluru)
🏢 HelloFi Recommerce
📍 Bengaluru