Company Description

Athena School of Management is a progressive business school in India whose education model continually adapts to the evolving opportunities and challenges of corporate India. The institution focuses on mentoring students into well-rounded professionals who can innovate, lead, and inspire organizations. Athena prepares learners for a dynamic, highly competitive corporate landscape that demands strong leadership and problem-solving abilities.

The school works closely with industry leaders to integrate current business insights into course content and teaching methods, ensuring students can address real-world challenges with confidence and integrity.

Role Description The Email Marketing Specialist is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing email marketing campaigns to support student recruitment and brand engagement. This role involves designing email workflows, managing subscriber lists, segmenting audiences, Whatsapp workfows and scheduling campaigns aligned with marketing goals and academic calendars. The specialist will create compelling email content, ensure accurate and consistent messaging, and monitor campaign performance to improve open rates, click-through rates, and conversions.





Daily tasks include collaborating with admissions and marketing teams, maintaining compliance with data protection and opt-in policies, and preparing regular reports on campaign effectiveness.

Qualifications

- Proficiency in Email and Whatsapp Marketing Software and Marketing Automation platforms to design, schedule, and optimize email campaigns.
- Robust Marketing Analytics skills to track performance metrics, generate insights, and refine email strategies for better engagement and conversions.
- Experience in Lead Generation through email campaigns, nurturing prospects, and supporting enrollment or sales funnels.
- Excellent Communication skills for crafting clear, persuasive email content and collaborating effectively with cross-functional teams.
- Relevant bachelor’s degree in marketing, business, communications, or a related field.
- Attention to detail, ability to manage multiple campaigns simultaneously, and familiarity with A/B testing and audience segmentation.
- Understanding of best practices in deliverability, list hygiene, and compliance with email and data protection regulations.
- Prior experience in education or service-based industries is an advantage.

📌 Email Marketing Specialist (Mumbai)
🏢 Athena School Of Management
📍 Mumbai