Mental fitness deserves a bigger place in everyday conversations. But how do you make people stop scrolling, start thinking and genuinely want to be part of something?

At House Of

Prama, we're building a bold, expressive brand that makes mental fitness feel relevant, relatable and worth talking about. We're looking for a lead who understands people, storytelling and growth. Someone who can think strategically, experiment creatively and connect the dots between brand, content and business. This is an opportunity to shape the marketing direction of an emerging brand, where your ideas can directly influence how we reach people, build relationships and grow.

What you'll do

- Develop and execute marketing strategies to build brand awareness, audience engagement and customer acquisition.
- Own content strategy, editorial calendars and publishing across House Of Prama's digital platforms.
- Plan and execute marketing campaigns for House Of Prama's sessions, products, community initiatives and launches.
- Develop creative briefs, campaign concepts and storytelling directions for the graphic design and video teams.
- Write compelling marketing copy, including social media captions, campaign messaging, hooks and promotional content.
- Identify and coordinate relevant partnerships, collaborations and organic growth opportunities.
- Manage content production workflows, campaign timelines and publishing schedules.
- Track marketing performance, campaign effectiveness and audience insights to inform future decisions.

What we're looking for
- Prior experience in marketing, brand communications, content strategy or digital marketing, supported by relevant work samples.
- Strong understanding of brand building, audience acquisition, marketing funnels and campaign execution.




- Excellent writing and storytelling skills, with the ability to create compelling messaging across formats.
- Working knowledge of Instagram, LinkedIn, digital marketing channels and audience behaviour.
- Ability to independently plan campaigns, develop creative briefs and coordinate creative contributors.
- Familiarity with marketing analytics, campaign performance metrics and data-informed decision-making.
- Strong strategic thinking, organisational skills and ownership of outcomes.
- Creative curiosity, initiative and willingness to experiment in an early-stage environment.
- Genuine interest in mental fitness, human behaviour, culture and community building.

What you'll get
- Ownership of the marketing and content direction of an emerging mental fitness brand.
- Prospect to develop and execute campaigns across products, experiences and community initiatives.
- Creative freedom to experiment with growth strategies, storytelling and brand-building ideas.
- Direct collaboration with the founders and a dedicated creative team.
- Hands-on experience connecting marketing strategy with customer acquisition, business growth and community building.
- Free access to House Of Prama offerings.

One last thing Good marketing earns attention. Meaningful marketing builds relationships, creates belonging and gives people a reason to stay.

At House Of

Prama, we're looking for someone who sees marketing as more than campaigns, numbers or a posting schedule. Someone who understands how thoughtful strategy, powerful storytelling and genuine human connection can build something that lasts. If you enjoy building stories that people connect with and communities that people want to belong to, we'd love to hear from you.

Apply for this role

📌 Content & Social Media Lead (Bengaluru)
🏢 House Of Prama
📍 Bengaluru