About the Role The Blue Kite is looking for a driven and creative Social Media & Influencer Marketing Associate to join our growing Marketing team. In this role, you will own the day-to-day execution of our social media presence and influencer partnerships. This is a hands-on, ownership-driven role suited for someone who thrives in a rapid-paced setting, stays ahead of digital trends, and brings energy and creativity to every piece of content.

Experience: 1.5 – 2 Years

Location: Mapusa, Goa

Key Responsibilities

Content & Publishing
Maintain the monthly social media content calendar across all platforms
Handle daily posting, stories, and reels on Instagram and other relevant channels
Schedule content and ensure consistent, on-brand publishing cadence
Research trending formats, audio, and creative references to keep content fresh and relevant

Influencer & Creator Management
Lead influencer outreach, onboarding, and ongoing communication
Coordinate end-to-end creator campaigns — from brief to deliverable
Track deliverables, manage timelines, and follow up on creator commitments
Manage hamper curation, gifting logistics, and influencer relationship touchpoints

Campaign Support




Assist in execution of ongoing marketing campaigns and brand activations
Fulfil content requirements across campaigns and ensure smooth marketing activity flow

Skills & Requirements Must-Have Skills
1.5–2 years of experience in social media, digital marketing, or content creation
Proficiency across Instagram, LinkedIn, and other major social platforms
Strong understanding of Reels, Stories, content trends, and short-form video formats
Excellent written and verbal communication skills for influencer outreach and coordination
Strong organisational skills — able to manage multiple timelines and stakeholders simultaneously

Positive to Have
Experience working with influencer marketing campaigns or creator partnerships
Basic design sensibility and familiarity with tools like Canva
Prior experience in hospitality, travel, lifestyle, or F&B; brands is a plus
Understanding of social media analytics and performance reporting

Benefits:
Provident Fund

Application Question(s):
What is your current CTC?
What is your expected CTC?

Education:
Bachelor's (Required)

Work Location: In person

📌 Associate Social Media North Goa
🏢 Vianaar Homes
📍 North Goa