Our client is a rapid-growing Canadian fintech startup building technology that makes financial services more efficient, secure, and accessible for individuals and businesses. They’re looking for a Marketing Manager to shape their brand and drive customer acquisition.
About the Role
You’ll own marketing from strategy through execution: building the brand, running campaigns that bring in customers, and using data to keep improving results. This is a hands-on role in a fast-paced startup, ideal for someone who wants real ownership and visible impact.
What You’ll Do
Strategy
Build and execute marketing strategies aligned with company goals
Drive brand awareness, customer acquisition, and retention through targeted campaigns
Use market research to understand trends and customer needs
Content
Create content for the website, blog, social media, and email newsletters
Manage the content calendar and keep messaging consistent and engaging
Digital Marketing
Oversee PPC, SEO, SEM, and paid social campaigns
Optimize campaigns for ROI and track the metrics that matter
Brand, Partnerships & PR
Maintain and strengthen brand identity across all channels
Monitor industry trends and competitors to find ways to stand out
Build partnerships that expand reach and acquisition
Manage PR and build relationships with media and industry influencers
Analytics & Reporting
Track marketing performance and deliver regular reports
Make data-driven decisions to improve outcomes
What You Bring
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s a plus)
5+ years in marketing, ideally in fintech or a related industry
Robust grasp of SEO, SEM, PPC, and social media marketing
Excellent writing and storytelling skills
Experience managing marketing budgets and optimizing ROI
Analytical mindset and comfort with reporting tools
Ability to work independently and drive results in a startup environment
What’s On Offer
Versatile/remote options (100% remote working)
The chance to make a significant impact at a rapidly growing fintech