Key Responsibilities

A. Franchisee Collection Center (FCC) Network Expansion
Identify potential high-footfall locations and manage the end-to-end onboarding of current Franchisee Collection

Centers across urban and semi-urban catchments.
Collaborate with regional sales teams to establish partner commercial terms, franchisee enablement kits, and trade engagement drives.
Provide marketing and promotional launching support for newly onboarded collection centers to accelerate early footfall and ROI.

B. Channel Partner Engagement, Rewards & Recognition (R&R;)
Conceptualize, implement, and manage structured Channel Partner Loyalty & Engagement programs (monthly,

quarterly, and annual tiers) to drive franchisee retention and mindshare.
Design performance-linked Rewards & Recognition (R&R;) frameworks, trade schemes, slab-based incentives,

and contest rollouts to motivate collection center owners and staff.
Organize regional Partner Meet events and milestone celebration ceremonies to foster long-term partner relationships.
Track partner sentiment, program participation rates, and ROI on R&R; spends, continuously refining incentives to drive repeat business and test volume growth.

C.



Brand Management & Trade Marketing Integration
Translate national brand strategies into effective regional trade marketing plans that improve brand visual salience across franchisee collection points.
Develop localized trade push strategies, point-of-sale marketing materials (POSM), and in-store merchandising toolkits for collection centers.
Align brand identity with trade partner communication to ensure consistent, premium brand visibility across all regional touchpoints.

D. Preventive Package Development & Localized Offerings
Design, package, and position consumer-centric preventive health packages tailored to regional demographics,

disease burdens, and price sensitivities.
Execute seasonal health campaigns, wellness screening drives, and targeted B2C consumer promotions.

E. B2C Organic Growth & Catchment Activation
Drive walk-in test volumes and direct home-collection bookings through hyper-local Below-The-Line (BTL)

marketing activities (e.g., RWA camps, pharmacy tie-ups, local print/flyer drives).
Implement footfall enhancement campaigns, loyalty initiatives, and localized digital/hyper-local promotional tactics.

📌 Manager Channel Marketingc Mumbai Diagnostics
🏢 Lifecell
📍 Mumbai