Job Summary

We are looking for a performance-driven PPC Expert to manage paid advertising campaigns for our resort business, generate quality leads, increase resort bookings, and maximize return on advertising spend (ROAS).

Key Responsibilities
Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
Generate leads and drive bookings for resort stays, day picnics, corporate outings, weddings, and events.
Manage campaign budgets, bidding strategies, audience targeting, and remarketing campaigns.
Monitor campaign performance, CPL, CPA, conversion rates, and ROAS.
Conduct keyword research, competitor analysis, A/B testing, and ad copy optimization.
Track conversions using Google Analytics 4, Google Tag Manager, and advertising pixels.
Coordinate with the sales team to improve lead quality and conversion into bookings.




Prepare regular campaign performance reports and recommend strategies to increase revenue.

Required Skills
Hands-on experience with Google Ads and Meta Ads.
Robust understanding of lead generation, conversion tracking, and performance marketing.
Experience in budget management and campaign optimization.
Proficiency in Google Analytics 4, Google Tag Manager, and Excel/Google Sheets.
Analytical thinking and a results-oriented approach.

Preferred Experience Experience in hospitality, resorts, hotels, travel, tourism, or leisure businesses will be an added advantage.

Key Performance Indicators (KPIs)
Qualified leads generated
Cost per lead (CPL)
Lead-to-booking conversion rate
Return on ad spend (ROAS)
Revenue generated through paid campaigns

📌 Specialist Ppc Pay Per Click Mumbai
🏢 Meravilla Solutions
📍 Mumbai