24 Oct
|
Cognizant
|
Hyderabad
24 Oct
Cognizant
Hyderabad
Role Overview:
We are looking for a digital marketing qualified to support global advertisers and account teams in managing and optimizing video advertising campaigns.
Key Responsibilities:
Plan and optimize creator/boost campaigns based on performance, budget, audience targeting, and client KPIs.
Review creator content for brand safety, copyright compliance, Brand Partner Access (BPA), and asset validity.
Vet creator videos for brand partnerships and identify potential partnership/upsell opportunities.
Monitor and analyze campaign performance across paid and organic metrics.
Prepare post-campaign reports and recommend high-performing creator assets for additional media boosting.
Coordinate with global clients and internal teams to ensure smooth campaign execution.
Required Skills & Experience:
1+ years of experience in digital marketing, Ads, performance marketing, campaign management, or optimization.
Positive understanding of Ads or similar advertising platforms.
Knowledge of key digital advertising metrics such as CTR, CPM, CPV, CPA, targeting, and automated bidding.
Exposure to Video Ads and Demand Gen campaigns.
Experience working with global clients/international brands is preferred.
Solid MS Excel skills, including Pivot Tables and advanced functions.
Analytical mindset, attention to detail, and ability to adapt to AI-driven and creator analytics tools.
Certification :
Ads Certification preferred/required as applicable.
📌 Walk In Senior Process Executive Digital Marketing Hyderabad
🏢 Cognizant
📍 Hyderabad