Category - Achievement of Financials

Facilitate achieving the target of assigned brands

Facilitating achievement of sales budget for Pet Food Group, Treats, Cat Food

Facilitating achievement of sales of NPD

Facilitating achievement of sales of exclusive nutrition HQs

Facilitating achievement of sales of Non exclusive nutrition HQs

Category-Processes (General)

Develop the marketing strategy for the assigned brands and review the monthly and quarterly sales performance of assigned brands, and annual and quarter wise marketing plan.
Development of quarterly communication, print inputs and reminders for assigned brands
Monitoring and meticulous tracking of HQ wise sales of EXCLUSIVE nutrition HQs & achieving target PCPM
Facilitating nutrition products sales in All PRODUCT SELLING HQs & achieving target PCPM Periodic price revisions, competitors insights and strategies etc.
Preparing long-term strategic brand plans
Annual & quarterly marketing plan preparation & execution
Designing innovative value and brand incentives with brand claim formats
Compiling brand trackers and evaluating low PCPM HQs on monthly basis
Closely monitoring short expiry stocks and ensuring less than 2% expiry in nutrition range

Category-Processes (NPD)

Driving new product developments (NPDs),



launch of new products and development of inputs required
Developing detailed marketing plan, go-to market plan, and inputs/ collaterals for Recent Products
Preparing project briefs of NPDs and coordinating with Cross-functional teams
Sharing current ideas and NPDs supported with detailed market insights for future current products

Category-Customers

Connecting and engaging with customer and other stakeholders
Sampling activities at pet shops and retail outlets
Driving Special campaigns for merchandizing at pet shops on six specials occasions and performing 2700+ displays of nutrition range.
Handling field queries- Techno-commercial 4. Support in Content creation & Brand related queries for E-com I MT with coordination of respective stakeholder
Support development of internal Publications for prescriber & Pet Parents

Category- Enhanced Ability

Development of new capabilities for self and quality of talent in key role
Learning the technical aspects of pet food nutrition to develop the modules for breeders I Budding vets/ College Vets I Pet Practitioners (Dog & Cat)
Knowledge regarding the sale data analysis with insight for developing goal oriented strategy

📌 Team Lead Product Management Pet Nutrition Bengaluru
🏢 Himalaya wellness
📍 Bengaluru