TASKS AND RESPONSIBILITIES:
Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
Development of marketing and promotional plans for products to support the end consumers need
Monitor business performance and support the portfolio with the help of regular tracking
Market intelligence through primary research and customer connect
Writing and executing strategic business and marketing plans in collaboration with key prescribers, opinion leaders, round tables, and other advisory groups
Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
initiating and coordinating marketing activities and projects
Presentation to staff and training field staff for the same
Visiting national and international congresses, hospitals,



and key opinion leaders (KOLs);
Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy;
Discussion partner for first, second, and third-line specialists such as medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies;
Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.
Collaboration with internal & external media to ensure the proper execution of strategies

WHO YOU ARE:
B Pharma / M. Pharma & MBA
7 to 12 years previous work experience
Demonstrable success in marketing or sales
Effective networking skills and planning ability
Creativity and persuasiveness
Self-starting and entrepreneurial

📌 Group Product Manager Cardio Diabetes Mumbai
🏢 SUN PHARMA
📍 Mumbai