Job Summary

We are looking for an experienced Adobe Campaign skilled to develop, configure, and optimize cross-channel marketing campaigns. The ideal candidate should have hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard, audience segmentation, workflow automation, campaign personalization, and campaign performance reporting.

Key Responsibilities
Develop, configure, and execute cross-channel marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard.
Build customer segments using customer data and implement personalized and dynamic campaign content.
Design and optimize automated workflows, triggered messages, customer journeys, and campaign lifecycles.
Monitor campaign performance and generate actionable insights to improve engagement and ROI.
Conduct testing and quality assurance for campaigns, templates, and workflows.
Collaborate with creative, data, marketing, and technical teams to align campaign execution with business objectives.
Ensure compliance with GDPR, CAN-SPAM, and applicable data privacy regulations.
Manage client interactions and coordinate data requirements with internal teams.
Prepare weekly, monthly, and quarterly reports, including campaign performance reports.
Handle ad hoc client requirements, ensure timely and accurate delivery,



and proactively address client feedback.
Manage assigned tasks independently while maintaining quality and delivery timelines.

Mandatory Skills
Minimum 2 years of hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard.
Robust knowledge of campaign setup, audience segmentation, workflow management, and campaign execution.
Proficiency in HTML, CSS, JavaScript, and SQL.
Experience with email marketing, personalization, and customer data management.
Familiarity with Adobe Analytics, Google Analytics, or similar campaign analytics tools.
Experience with CRM or marketing automation platforms.
Strong analytical, troubleshooting, communication, and client-management skills.

Valuable-to-Have Skills
Adobe Campaign certification.
Knowledge of SMS and push notification campaigns.
Understanding of GDPR, CAN-SPAM, and data privacy regulations.
Exposure to other digital marketing, CRM, and marketing automation tools.

Five Primary Skills
Adobe Campaign Classic / Adobe Campaign Standard
Campaign Workflow Management and Automation
Audience Segmentation and Personalization
SQL and Customer Data Management
HTML, CSS, and JavaScript

📌 Software Engineer / Senior Software Engineer – Adobe Campaign Noida
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📍 Noida