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To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth.
Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements.
Support the launch of current products and product variants through go-to-market plans, customer communication, and channel enablement initiatives.




Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes.
Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention.
Collaborate with product, legal, compliance, design, sales, and analytics teams to develop effective marketing strategies and communication plans.
Support cross-sell and upsell prospects through targeted campaigns, customer segmentation, and sales enablement content.
Develop product FAQs, training materials, and presentation decks to support channel readiness and sales effectiveness.
Monitor campaign performance, customer engagement metrics, and market response and recommend optimization initiatives.

Experience Range: 3 to 8 years

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

📌 Associate Product Marketing Manager Mumbai
🏢 CSB Bank
📍 Mumbai