D2C Growth Manager (Skincare/FMCG/Beauty)

What You’ll Own
D2C Revenue: Drive revenue growth through effective online strategies.
Performance Marketing: Manage and optimize campaigns on Meta and Google Ads to maximize ROI.
E-commerce Platform Management: Oversee our Shopify store, ensuring a seamless shopping experience.
Conversion Rate Optimization (CRO): Implement strategies to enhance website performance and increase conversion rates.
CRM & Retention: Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS.
Campaign Management: Lead and coordinate marketing campaigns to engage and retain customers.
Analytics: Analyze key performance metrics to inform decision-making and optimize marketing efforts.

Qualifications
Experience: 5+ years of hands-on experience in D2C, e-commerce, or digital marketing.
Advertising Expertise: Strong independent experience managing Meta and Google Ads.
E-commerce Growth: Proven hands-on experience with Shopify and driving e-commerce growth.




Analytical Skills: Solid understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.
CRM Experience: Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus.
Problem-Solving: Robust analytical, execution, and problem-solving skills.
Ownership: Comfortable taking end-to-end ownership in a fast-paced startup workplace.
Industry Knowledge: Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

What We Offer
Competitive salary and performance-based bonuses.
Opportunities for professional growth and development.
A agile and collaborative work setting.
[Insert any extra benefits or perks].

Skills: crm,meta ads,management,google ads,d2c,commerce,google ads spent,e-commerce,metrics,fmcg,campaigns

📌 C Growth Manager Skincare/fmcg Defence Colony
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