Retention Specialist – PocketfulRole: Drive user engagement, retention and lifetime value for Pocketful, a rapid-growing fintech and stockbroking platform.

Key Responsibilities
Design, execute and optimise lifecycle marketing campaigns across push notifications, WhatsApp, email, SMS and in-app channels.
Build automated, personalised user journeys for onboarding, activation, trading engagement, retention, reactivation and cross-selling.
Own retention metrics including DAU/MAU, repeat trading, churn, reactivation and customer lifetime value.
Leverage AI tools and automation hands-on to personalise campaigns, generate insights, optimise messaging and improve campaign performance.
Run segmentation, A/B testing and cohort analysis to continuously improve engagement and conversion.





Ideal Candidate
4–8 years of experience in retention, CRM or lifecycle marketing, preferably in fintech, stockbroking or D2C.
Hands-on expertise in platforms such as CleverTap, MoEngage or WebEngage.
Proven experience building sophisticated customer journeys and managing campaigns for millions of users at scale.
Solid analytical skills, with the ability to translate data into actionable growth strategies.
Highly hands-on with AI tools, marketing automation and experimentation—not just strategy or campaign management.

📌 Retention Specialist Delhi
🏢 Pocketful
📍 Delhi