Key Responsibilities
Develop and execute marketing strategies and annual marketing plans aligned with business objectives.
Manage digital marketing, social media, website, SEO/SEM, email campaigns and online presence.
Develop marketing content, product presentations, brochures, catalogues and other promotional materials.
Plan and execute trade shows, exhibitions, customer events and promotional activities.
Conduct market research, competitor analysis and customer/industry trend analysis.
Generate and manage marketing leads and coordinate with the Sales team for conversion.
Manage external agencies, vendors and marketing budgets.
Support recent product launches, branding and product positioning.
Track marketing performance through KPIs, lead generation, campaign ROI and analytics.
Coordinate with Sales, Product, R&D; and other departments to ensure consistent market communication.
Lead,



manage and develop the marketing team, allocate responsibilities, set targets and monitor performance.

Key Skills
Digital Marketing & Social Media
B2B Marketing
Lead Generation & Campaign Management
Market Research & Competitor Analysis
Brand Management
Content & Communication
Event/Exhibition Management
Marketing Analytics & ROI
Strong coordination and presentation skills
Qualification

MBA/PGDM in Marketing preferred, with a Bachelor's degree in any relevant discipline.

Ideal Candidate

A proactive and result-oriented marketing skilled with robust B2B marketing experience, excellent communication skills, and the ability to independently manage marketing activities from strategy to execution.

📌 Marketing Manager South Goa
🏢 Siva Group
📍 South Goa