Job Title: Media Buyer – D2C & E-commerce

Company: Performity Media
Website: https://perfomitymedia.in/
Experience: 2+ Years
Industry: Performance Marketing / Digital Advertising
Employment Type: Full-time
Work Mode: Remote (Work From Home)

About Performity Media

Performity Media is a performance marketing agency focused on helping Direct-to-Consumer (D2C) and e-commerce brands scale their businesses through data-driven advertising, creative testing, and performance optimization. We focus on measurable growth, profitable customer acquisition, and sustainable revenue generation.

Job Overview

We are looking for an experienced Media Buyer with 2+ years of hands-on experience in managing paid advertising campaigns for D2C and e-commerce brands. The ideal candidate should have strong expertise in Meta Ads, campaign optimization, creative testing, and scaling campaigns while improving ROAS and reducing customer acquisition costs.

Roles & Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns for D2C and e-commerce brands.
- Manage Meta Ads campaigns across Facebook and Instagram.
- Develop campaign strategies focused on revenue growth, ROAS, CAC, and profitability.
- Conduct audience research, targeting, retargeting, and lookalike audience testing.
- Perform creative testing, A/B testing, and analyze ad performance to identify winning creatives.
- Monitor key metrics, including CPM, CTR,



CPC, CPA, ROAS, and conversion rates.
- Optimize campaign budgets, bidding strategies, and campaign structures to improve performance.
- Identify opportunities to scale winning campaigns while maintaining cost efficiency.
- Analyze campaign reports and provide actionable insights and performance updates.
- Collaborate with creative strategists, designers, and account managers to develop high-converting ad creatives.
- Monitor competitor advertising strategies, market trends, and customer behavior.
- Troubleshoot campaign performance issues and implement data-backed solutions.

Requirements

- Minimum 2+ years of hands-on experience in media buying or performance marketing.
- Proven experience managing paid advertising campaigns for D2C and e-commerce brands.
- Solid knowledge of Meta Ads Manager and Facebook/Instagram advertising.
- Understanding of ROAS, CAC, CPA, CTR, CPM, CPC, and conversion tracking.
- Experience in campaign scaling, budget optimization, audience testing, and creative testing.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns and work in a performance-driven environment.
- Experience with Google Ads, Shopify, and tracking tools such as Meta Pixel and GA4 is an advantage.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: Remote

📌 Media BuyerC (India)
🏢 Perfomity media
📍 India