25 Oct
|
Xpressedu
|
Gurugram
25 Oct
Xpressedu
Gurugram
Location: Gurugram, Haryana
Experience: Minimum 4+ Years
Salary: Up to ₹10 LPA
Job Type: Full-time | Work from Office
Job Overview
We are looking for an experienced and results-driven SEA Manager to plan, execute, and optimize performance marketing campaigns across search and biddable media platforms. The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, campaign analytics, and ROI-driven optimization.
The candidate will be responsible for developing integrated search and social media strategies, improving campaign performance through data-led decisions, and delivering actionable insights through clear performance reporting.
Candidates with agency-side experience and the ability to manage multiple accounts are preferred.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, manage, and optimize performance campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other biddable platforms.
- Develop integrated search and social media strategies aligned with client objectives, including brand awareness, customer acquisition, and retention.
- Manage campaign budgets, bidding strategies, audience targeting, and ad placements.
Campaign Optimization & Performance
- Monitor campaign performance and implement real-time optimizations to improve ROI, CTR, conversion rates, and overall campaign efficiency.
- Conduct A/B testing across ad creatives, copy, landing pages, audiences, and bidding strategies.
- Identify performance gaps and implement data-driven solutions to achieve campaign objectives.
Analytics & Reporting
- Track, analyze, and report key campaign performance indicators.
- Use Google Analytics, Looker Studio (formerly Google Data Studio), and advertising platform dashboards to evaluate results.
- Develop performance reports with actionable insights and strategic recommendations.
- Understand conversion tracking, attribution models, and customer journey analysis.
Collaboration & Innovation
- Collaborate with strategy, creative, and account management teams to align paid media campaigns with broader brand objectives.
- Manage multiple campaigns and deadlines while maintaining performance standards.
- Stay updated on industry trends, new advertising formats, platform updates, and beta opportunities.
Requirements
- Minimum 4+ years of experience in performance marketing, Search Engine Advertising (SEA), or biddable media.
- Agency-side experience is preferred.
- Hands-on expertise in Google Ads, including Search, Display, and YouTube campaigns.
- Strong working knowledge of Meta Ads Manager.
- Familiarity with LinkedIn Ads and other paid media platforms is an advantage.
- Robust understanding of campaign KPIs, bidding strategies, audience segmentation, attribution models, and conversion tracking.
- Experience with Google Analytics and Looker Studio for campaign reporting and performance analysis.
- Ability to interpret campaign data and translate insights into strategic recommendations.
- Strong analytical, communication, and problem-solving skills.
- Google Ads and Meta certifications are an added advantage.
- Ability to manage multiple accounts, prioritize tasks, and meet deadlines.
Salary & Job Details
- Salary: Up to ₹10,00,000 per annum (₹10 LPA)
- Experience: Minimum 4+ Years
- Location: Gurugram, Haryana
- Work Mode: Work from Office
- Employment Type: Full-time
- Job Level: Mid-Senior Level
If you have strong expertise in paid media strategy, campaign optimization, and performance analytics, and are passionate about delivering measurable business results, we encourage you to apply.
Pay: ₹900,000.00 - ₹1,000,000.00 per year
Work Location: In person
📌 SEA Manager – Performance Marketing (Gurugram)
🏢 Xpressedu
📍 Gurugram