Performance Marketing Executive

Job Type: Full-time
Experience: 0-2 years
Location: Edapally, Ernakulam
Salary: [As per industry standards / Based on experience]

Job Overview

We are looking for a skilled and results-oriented Performance Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience managing paid advertising campaigns, generating quality leads, optimizing campaign performance, and driving measurable business growth.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to achieve business objectives within the allocated marketing budget.

Key Responsibilities

- Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
- Develop and implement strategies to generate quality leads, increase conversions, and improve customer acquisition.
- Monitor campaign performance and optimize budgets, bids, targeting, and ad creatives to maximize ROI.
- Track key performance metrics, including CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.
- Conduct A/B testing of ad creatives, copy, landing pages, and audience segments.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Collaborate with the content, design, sales, and website teams to improve campaign effectiveness.




- Research competitor strategies, audience behavior, and industry trends to identify growth opportunities.
- Ensure campaigns meet lead generation, acquisition, and revenue targets.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 0-2 years of experience in performance marketing or digital advertising.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Robust understanding of paid advertising, lead generation, retargeting, and conversion optimization.
- Knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Ability to analyze campaign data and make data-driven decisions.
- Proficiency in MS Excel or Google Sheets for reporting and analysis.
- Strong communication, analytical, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Skills

- Google Ads or Meta advertising certifications.
- Experience in managing lead generation or e-commerce campaigns.
- Knowledge of landing page optimization and marketing funnels.
- Familiarity with CRM tools and marketing automation platforms.

Key Performance Indicators (KPIs)

- Cost per Lead (CPL) and Cost per Acquisition (CPA).
- Lead quality and conversion rate.
- Return on Ad Spend (ROAS) and campaign ROI.
- Achievement of marketing targets within the allocated budget.
- Continuous improvement in campaign performance.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Edappally)
🏢 INFERA AIBI CAMPUS
📍 Edappally