Digital Marketing Executive

Black Rock Digital | Remote | Canadian Day Light Saving Shift

Job Overview

Black Rock Digital is a Canadian digital marketing agency working with clients across Canada and the USA. We are looking for a proactive, analytical, and detail-oriented Digital Marketing Executive to support our Digital Marketing Strategist in executing, monitoring, and optimizing campaigns across multiple client accounts.

The ideal candidate will have hands-on experience with Google Ads and Meta Ads, a working knowledge of marketing analytics and conversion tracking, and the ability to manage campaign activities, reporting, and coordination independently in a fast-paced agency setting.

Position Details

- Experience: 3–4 years
- Employment Type: Permanent, Full-Time
- Work Mode: 100% Remote
- Working Days: Monday–Friday
- Shift: 6:30 PM – 3:30 AM IST
- Preferred Availability: Immediate joiners

Key Responsibilities

1. Digital Advertising & Campaign Management

- Set up, launch, monitor, and optimize Google Ads and Meta Ads campaigns.
- Manage campaign budgets, audience targeting, bidding strategies, ad placements, and performance.
- Monitor KPIs, including leads, conversions, cost per lead (CPL), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Identify performance issues and recommend optimizations to the Digital Marketing Strategist.
- Verify ad copy, creatives, offers, landing pages, and campaign settings before launch.

2. Campaign Monitoring & Reporting

- Track daily and weekly performance across multiple client accounts.
- Prepare campaign reports, maintain tracking sheets, and update dashboards.
- Analyze campaign trends and contribute insights for monthly performance reviews.
- Monitor budget utilization and flag unusual spending or performance fluctuations.
- Maintain accurate records of campaign changes, optimizations, and results.

3. Analytics & Conversion Tracking

- Use Google Analytics 4 (GA4) to analyze website traffic and campaign performance.
- Assist with Google Tag Manager (GTM), conversion tracking, and troubleshooting tracking discrepancies.




- Verify conversion events and ensure tracking is functioning correctly.
- Use Looker Studio, Google Sheets, Excel, and other reporting tools to organize marketing data.

4. Account & Project Coordination

- Support the Digital Marketing Strategist in managing multiple client accounts.
- Coordinate with designers, content writers, developers, and other team members to meet campaign deadlines.
- Follow up on creatives, approvals, website updates, and pending deliverables.
- Maintain campaign calendars, task trackers, and account documentation.
- Escalate campaign issues, delivery risks, and client requirements promptly.

5. Quality Assurance & Compliance

- Conduct pre-launch checks of campaign settings, ad copy, creatives, links, landing pages, and conversion tracking.
- Ensure campaigns follow approved budgets, client instructions, brand guidelines, and advertising policies.
- Conduct regular account audits to identify disapproved ads, tracking issues, errors, and optimization opportunities.
- Complete assigned tasks accurately and within agreed deadlines.

Required Skills & Qualifications

- 3–4 years of hands-on digital marketing experience, preferably in a digital marketing agency.
- Practical experience setting up and managing Google Ads and Meta Ads campaigns.
- Understanding of campaign optimization, audience targeting, bidding strategies, and budget management.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Experience analyzing campaign performance and preparing reports.
- Proficiency in Google Sheets or Microsoft Excel.
- Strong analytical thinking, attention to detail, and problem-solving skills.
- Good written and spoken English communication.
- Ability to manage multiple accounts, prioritize tasks, and meet deadlines independently.

Preferred Skills





- Experience working with clients in Canada or the USA.
- Familiarity with Google Merchant Center and Looker Studio.
- Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
- Familiarity with WordPress, Shopify, or other content management systems.
- Experience in automotive or dealership marketing.

Mandatory Requirements

Candidates should apply only if they:

- Can consistently work from 6:30 PM to 3:30 AM IST, Monday through Friday.
- Have hands-on experience with both Google Ads and Meta Ads.
- Are comfortable working remotely with an international team.
- Have good written and spoken English communication skills.
- Are comfortable using an employee monitoring and time-tracking system such as Time Doctor.
- Can manage multiple tasks, follow instructions, and meet deadlines reliably.
- Are looking for a stable, long-term employment opportunity.

Interested candidates are encouraged to apply with details of their campaign experience, advertising platforms handled, and notice period.

Pay: Up to ₹40,000.00 per month

Advantages:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home

Application Question(s):

- Have you read the Job Discription Carefully ?

Mandatory to answer

- Are you ready to work in night shifts?

Mandatory

- Rate your english comm skills?

0-5

- Are you ready to join within our offered salary range ( upto 40K INR )?
- We use Time Doctor application for Employee attendance and monitoring are you akay for that ?
- How many years of digital marketing work experience you have ?

If you have worked with International clients , Mention which region and which sector?

- Do you have practical experience managing both Google Ads and Meta Ads campaigns?

Education:

- Bachelor's (Required)

Experience:

- Digital marketing: 4 years (Required)
- Agency work: 2 years (Required)
- International Clients work: 3 years (Required)

Language:

- English (Required)

Location:

- Remote (Required)

Shift availability:

- Night Shift (Required)

Work Location: Remote

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