Job Description: Digital Marketing Manager

Hiverift Software Pvt. Ltd.

5–7 Years’ Experience Full-TimeMid-Senior Level

Location: Dwarka Sector 8, New Delhi

Company: Hiverift Software Pvt. Ltd.

Department: Digital Marketing

About the Role

Hiverift Software Pvt. Ltd. is looking for a highly skilled and results-driven Digital Marketing Manager with 5–7 years of experience in planning, executing, and managing national and international digital marketing campaigns.

The ideal candidate should have strong expertise in SEO, paid advertising, lead generation, performance marketing, analytics, and campaign optimization. The candidate must also be proficient in creating and managing real-time performance dashboards that provide a clear snapshot of marketing results, including website traffic, leads, conversions, campaign performance, ROI, and overall business growth.

The primary objective is to strengthen the company's digital presence in India and international markets while generating qualified leads and measurable business results.

Key Responsibilities1. National & International Digital Marketing

· Develop and execute digital marketing strategies for Indian and international markets.

· Plan campaigns based on target countries, customer demographics, industry trends, and business objectives.

· Identify new market opportunities and develop strategies to improve brand visibility and lead generation.

· Manage campaigns across multiple geographical regions and optimize performance according to market requirements.

2. SEO & Organic Growth

· Manage national and international SEO strategies to improve organic rankings and website visibility.

· Conduct keyword research, competitor analysis, technical SEO audits, and content optimization.

· Develop on-page, off-page, and technical SEO strategies.

· Monitor organic traffic, keyword rankings, search impressions, clicks, and conversions.

· Identify opportunities to improve organic lead generation and search performance.

3. Paid Advertising & Performance Marketing

· Plan, launch, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

· Manage campaign budgets, audience targeting, bidding strategies, and conversion tracking.

· Optimize cost per lead (CPL), cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS), where applicable.

· Develop and test landing pages, ad creatives, messaging, and campaign strategies.





· Monitor advertising performance across national and international markets.

4. Dashboard Creation & Reporting

· Create and maintain marketing performance dashboards to provide a real-time or regularly updated snapshot of campaign results.

· Develop dashboards using Looker Studio, Google Analytics 4, Google Search Console, Google Ads, and other relevant reporting tools.

· Track and present key marketing metrics, including:

o Website traffic and traffic sources.

o National and international lead generation.

o Campaign-wise leads and conversions.

o SEO rankings and organic traffic growth.

o Advertising spend and cost per lead.

o Conversion rates and campaign ROI.

o Monthly performance against targets.

· Present clear, data-driven reports to Management.

· Identify underperforming campaigns and recommend actionable improvements.

5. Lead Generation & Conversion Optimization

· Develop strategies to generate qualified B2B and B2C leads, as relevant to the business.

· Optimize landing pages, website forms, and conversion funnels.

· Work with the sales team to improve lead quality and conversion rates.

· Track leads from acquisition through conversion and identify opportunities to improve marketing effectiveness.

6. Content & Social Media Marketing

· Plan content marketing strategies aligned with business goals and target audiences.

· Manage social media marketing across relevant platforms.

· Coordinate with content writers, designers, SEO executives, and other team members.

· Ensure consistent brand messaging across national and international campaigns.

· Analyze content performance and optimize strategies based on engagement and conversions.

7. Analytics, Strategy & Team Management

· Monitor digital marketing trends, competitor activities, and platform updates.

· Establish measurable KPIs and monthly performance targets.

· Manage marketing budgets and allocate resources efficiently.

· Coordinate with internal teams to ensure timely execution of campaigns.

· Guide team members, review campaign performance, and ensure accountability for results.





· Provide regular performance updates and strategic recommendations to Management.

Required Skills & Qualifications

· 5–7 years of hands-on experience in digital marketing and performance marketing.

· Proven experience managing national and international digital marketing campaigns.

· Solid understanding of SEO, Google Ads, paid social media, lead generation, and conversion optimization.

· Hands-on experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.

· Experience creating dashboards using Looker Studio, Power BI, or similar reporting tools.

· Ability to consolidate data from multiple platforms into a clear performance dashboard.

· Strong knowledge of Google Ads, Meta Ads, and LinkedIn Ads, as relevant to business objectives.

· Experience with conversion tracking, attribution, campaign analysis, and marketing ROI.

· Strong analytical skills and the ability to translate data into actionable strategies.

· Experience managing budgets, targets, and multiple campaigns simultaneously.

· Excellent communication, reporting, and team coordination skills.

Key Performance Indicators (KPIs)

The Digital Marketing Manager will be evaluated on:

· Growth in qualified leads from national and international markets.

· Improvement in website traffic and organic search visibility.

· Campaign conversion rates and cost per lead.

· Advertising efficiency and return on investment.

· Accuracy and timeliness of marketing dashboards and reports.

· Achievement of monthly and quarterly marketing targets.

· Improvement in landing-page performance and lead quality.

· Successful execution of digital marketing strategies across target markets.

Job DetailsPreferred Qualifications

· Experience in IT services, software, SaaS, or B2B digital marketing.

· Demonstrated success in international lead generation and campaign management.

· Strong expertise in building executive-level dashboards for Management.

· Experience integrating marketing data from multiple advertising and analytics platforms.

· Familiarity with CRM platforms, marketing automation, and lead attribution.

· A proven track record of improving campaign performance through data-driven decisions.

How to Apply

Contact Person: Ritika Pathak

Email: [email protected]

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Delhi)
🏢 HiveRift Software
📍 Delhi