Company: Kushmanda Cosmetic Pvt. Ltd. – Gold Gini App
Location: Mohali, Punjab
Department: E-commerce Business Development Manager
Employment Type: Full-time
Experience: 5+ Years

About the Role

We are looking for a strategic and execution-driven App Business Consultant to lead end-to-end development, launch, and growth strategy of a multi-brand e-commerce app similar to Myntra, Nykaa, Ajio, and Tira.

The ideal candidate will have strong experience in e-commerce business models, app product development, brand acquisition, marketplace operations, logistics, and revenue growth. The role involves coordinating with technical teams, building vendor partnerships, developing sales strategies, and driving the platform from development to successful market launch and expansion. The candidate should be capable of onboarding brands, managing client partnerships, coordinating app development, and driving revenue growth.

Preferred Candidate: Someone who has directly worked with an established e-commerce platform like Flipkart or Myntra and understands both marketplace operations and brand/seller onboarding.

Key Responsibilities

1. App Development & Product Management

- Lead the end-to-end product roadmap for Android, iOS, and web platforms.
- Coordinate with developers, UI/UX designers, QA teams, and technology vendors.
- Define app features, user journeys, wireframes, and business requirements.
- Oversee integrations for payment gateways, CRM, order management, inventory, logistics, returns, refunds, loyalty programs, and analytics.
- Monitor app performance, security, usability, and conversion rates.
- Bachelor's degree in Business, Commerce, Marketing, or a related field.
- Minimum 5 years of experience in business development or sales.
- Experience in gold, jewellery, BFSI, fintech, or financial services preferred.
- Strong communication, negotiation, and relationship-building skills.
- Proficiency in CRM tools, MS Excel, and reporting.
- Target-driven mindset and willingness to travel as required.

2. Marketplace Business Model & Operations

- Develop and implement marketplace, Sale or Return (SOR), and Outright Purchase (OR) business models.
- Design commission structures, vendor pricing, payout terms, and revenue-sharing frameworks.
- Establish vendor onboarding processes, operational SOPs, and service standards.
- Coordinate inventory management, warehousing, shipping, delivery, returns, and reverse logistics.




- Work with vendors and service providers to improve operational efficiency and profitability.

3. App Launch & Go-to-Market Strategy

- Develop and execute pre-launch, launch, and post-launch strategies.
- Create a go-to-market (GTM) plan covering customer acquisition, brand onboarding, and market penetration.
- Plan digital campaigns, influencer collaborations, PR activities, referral programs, and app-install campaigns in coordination with marketing teams.
- Develop phased launch plans, promotional calendars, and customer engagement strategies.

4. Brand Acquisition & Business Development

- Identify, approach, and onboard beauty, fashion, cosmetics, and lifestyle brands.
- Build relationships with manufacturers, distributors, D2C brands, retailers, and strategic partners.
- Negotiate commercial agreements, commissions, pricing, and partnership terms.
- Develop category expansion strategies and strengthen the vendor ecosystem.
- Establish brand onboarding targets and long-term partner success plans.

5. Sales, Revenue & Growth Strategy

- Develop sales plans, revenue forecasts, and monthly and quarterly business targets.
- Drive customer acquisition, conversion, retention, and repeat purchases.
- Design loyalty, membership, discounting, and referral strategies.
- Identify new revenue streams and opportunities for business expansion.
- Analyse competitor strategies and market trends to improve Gold Gini's positioning.

6. Performance Analysis & Team Coordination

- Track key metrics, including Gross Merchandise Value (GMV), Customer Acquisition Cost (CAC), Average Order Value (AOV), Lifetime Value (LTV), conversion rates, and retention.
- Prepare management reports, dashboards, forecasts, and performance reviews.
- Coordinate with technology, marketing, operations, finance, logistics, and customer support teams.
- Identify operational gaps and implement improvements to achieve business objectives.

Required Qualifications & Experience

- Minimum 5+ years of experience in e-commerce, marketplace management, digital business, product management, or app-based business development.
- Proven experience in launching, developing,



or scaling an e-commerce app or multi-brand marketplace.
- Experience with platforms such as Myntra, Nykaa, Ajio, Tira, Purplle, Tata CLiQ, or similar businesses is preferred.
- Solid understanding of the app development lifecycle and coordination with technical teams.
- Practical knowledge of marketplace models, vendor onboarding, payment gateways, logistics, inventory, shipping, and order fulfilment.
- Experience in business development, brand partnerships, customer acquisition, and revenue generation.
- Solid project management, negotiation, analytical, communication, and leadership skills.

Key Skills

- E-commerce marketplace strategy and app launch management
- Product roadmap planning and technical team coordination
- Vendor and brand acquisition
- B2B and B2C business development
- Sales strategy and revenue growth
- Marketplace commission and pricing models
- Logistics, supply chain, and order management
- Digital marketing and customer acquisition
- CRM, analytics, and performance reporting
- Strategic planning, problem-solving, and stakeholder management

Key Deliverables – First 6 Months

- Finalise the app product roadmap and launch plan.
- Coordinate development priorities and essential system integrations.
- Establish vendor onboarding processes and commercial models.
- Build a structured brand acquisition and partnership pipeline.
- Execute the go-to-market and customer acquisition strategy.
- Establish sales targets, performance dashboards, and revenue plans.

Key Performance Indicators (KPIs)

- App development milestones and launch timeline.
- Number of brands and vendors onboarded.
- App downloads, active users, and customer conversion rates.
- Monthly sales, GMV, and revenue growth.
- Customer acquisition cost and repeat purchase rate.
- Order fulfilment performance and customer satisfaction.
- Marketplace profitability and partner retention.

What We Offer

- An opportunity to build and scale a growing multi-brand e-commerce platform.
- Direct collaboration with the Founder and senior management.
- Ownership of product strategy, business development, and growth initiatives.
- Competitive compensation based on experience and engagement model.
- Opportunities for professional growth and leadership.

How to Apply

Interested candidates should share their updated CV at : [email protected]
Or contact: +91-XXXXXXXXXX

Pay: ₹45,000.00 - ₹100,000.00 per month

Work Location: In person

📌 E-commerce App Development (Sahibzada Ajit Singh Nagar)
🏢 Kushmanda Cosmetics Private
📍 Sahibzada Ajit Singh Nagar