About SaarthiX :

SaarthiX is a career-focused platform that helps students identify their career goals, understand skill gaps, build relevant skills, and prepare for job opportunities. We use digital platforms and marketing initiatives to connect students with relevant career development solutions.

Role Overview :

We are looking for a data-driven, analytical, and results-oriented Performance Marketer Trainee to support our paid marketing campaigns and growth initiatives.

The candidate will assist in planning, launching, monitoring, and optimizing digital advertising campaigns to generate relevant leads, drive website traffic, improve conversions, and support SaarthiX's customer acquisition goals.

This role is ideal for someone interested in paid advertising, marketing analytics, lead generation, conversion optimization, and measurable business growth.

Key Responsibilities :

1. Paid Advertising Campaign Management

- Assist in setting up and managing advertising campaigns on Meta Ads (Facebook and Instagram).
- Learn to structure campaigns, ad sets, audiences, placements, budgets, and creatives.
- Support campaign execution for lead generation, website traffic, product promotions, and conversions.
- Monitor campaign delivery, spend, pacing, and results.
- Follow campaign objectives and approved budgets.

2. Audience Research and Targeting

- Research relevant audiences, customer personas, demographics, and interests.
- Assist in targeting students, freshers, and job-seeking audiences based on campaign requirements.
- Test different audience segments, locations, and targeting strategies.
- Identify opportunities to improve lead relevance and reduce wasted ad spend.

3. Ad Copy and Creative Testing

- Collaborate with the Social Media and Design teams to develop ad creatives.
- Write or refine primary text, headlines, descriptions, and calls to action.
- Test different hooks, creative formats, offers, and messaging.
- Analyze which combinations produce better results.
- Share performance insights with the creative team to improve future ads.

4. Lead Generation and Lead Quality

- Set up and monitor lead generation campaigns using available Meta lead forms or website landing pages.
- Review incoming leads for completeness, relevance, and quality.
- Coordinate with the sales or calling team to understand lead quality and conversion outcomes.
- Identify patterns in invalid, duplicate, unresponsive, and qualified leads.
- Recommend improvements to lead forms,



targeting, messaging, and follow-up processes.

5. Tracking and Analytics

- Track campaign performance using Meta Ads Manager and available analytics tools.
- Learn to work with Meta Pixel, Conversions API, Google Analytics 4 (GA4), and UTM parameters.
- Assist with conversion event setup and verification under supervision.
- Maintain accurate campaign records and reporting dashboards.
- Identify tracking gaps and report discrepancies before making optimization decisions.

6. Campaign Optimization

- Monitor key metrics such as CPM, CTR, CPC, CPL, conversion rate, and cost per qualified lead.
- Compare campaign, audience, placement, and creative performance.
- Recommend budget allocation changes based on evidence.
- Identify underperforming ads and opportunities to improve results.
- Support structured experiments and A/B testing.
- Evaluate the impact of optimizations rather than making changes without clear reasoning.

7. Landing Page and Conversion Optimization

- Review landing pages and lead forms for clarity, relevance, and ease of completion.
- Identify friction points that may affect lead generation and conversions.
- Coordinate with the website or product team to suggest improvements.
- Compare landing-page performance and form completion rates where tracking is available.

8. Reporting and Documentation

- Prepare daily campaign monitoring updates and weekly performance reports.
- Track budgets, amounts spent, leads generated, CPL, qualified leads, and conversions.
- Maintain campaign names, creative references, test results, and optimization logs.
- Share actionable insights and recommendations with the marketing team.

9. Cross-Functional Collaboration

- Work with the Social Media team to understand organic content performance and develop paid creative ideas.
- Coordinate with the Sales or Calling team to connect ad performance with actual lead outcomes.
- Collaborate with the Design and Web teams on campaign creatives and landing pages.
- Support promotional campaigns for SaarthiX products, offers, and events.





Required Skills and Qualifications

- Robust interest in digital advertising, performance marketing, and growth.
- Basic understanding of digital marketing concepts.
- Analytical thinking and a willingness to work with numbers and data.
- Basic knowledge of Excel or Google Sheets.
- Good communication and problem-solving skills.
- Attention to detail and budget discipline.
- Ability to interpret data and communicate findings clearly.
- Willingness to experiment, learn, and improve campaign performance.

Preferred Qualifications

- Anyone who has interest in Social Media.
- Basic familiarity with Meta Ads Manager or Google Ads.
- Knowledge of marketing funnels, customer acquisition, and conversion tracking.
- Experience with a college project, personal campaign, or digital marketing internship.

Previous advertising experience is beneficial but not mandatory for candidates who demonstrate strong analytical ability and a willingness to learn.

Key Performance Indicators (KPIs) :

Performance will be evaluated based on:

- Accuracy and timeliness of campaign setup and reporting.
- Adherence to approved budgets and campaign objectives.
- Improvement in CTR, CPC, CPL, and conversion rates where applicable.
- Quality and relevance of leads generated.
- Cost per qualified lead and conversion performance.
- Quality of campaign experiments and optimization recommendations.
- Accuracy of tracking, documentation, and attribution.
- Contribution to campaign efficiency and business growth.

Important: Trainees will be evaluated on learning, execution quality, analysis, and improvement—not solely on sales or conversion outcomes outside their control.

What You Will Learn :

- Meta Ads campaign setup and management.
- Audience targeting and customer acquisition.
- Ad copy and creative performance testing.
- Lead generation and lead quality analysis.
- Marketing analytics and reporting.
- Conversion tracking and attribution fundamentals.
- Budget management and campaign optimization.
- Performance marketing strategy and growth experimentation.

Ideal Candidate :

You enjoy understanding why one advertisement performs better than another. You are comfortable working with spreadsheets, comparing results, identifying patterns, and making decisions based on data. You are interested in turning advertising budgets into measurable business outcomes.

Pay: Up to ₹10,000.00 per month

Work Location: Remote

📌 Social Media Trainee (India)
🏢 SaarthiX India
📍 India