Northbound Socials is a specialised creative and digital marketing agency focused on the food and hospitality industry. We work with restaurants, cafés and F&B; brands to build strong digital identities, create engaging content and turn their online presence into real brand growth.

We believe great food deserves great storytelling. If you love restaurants, understand social media and enjoy working in a creative, fast-paced environment, we’d love to have you on our team!

Job Overview

We are looking for a proactive, creative and organised Social Media Executive to join our Ahmedabad team. You will work closely with our creative, content and client servicing teams to manage social media accounts for restaurant and hospitality brands.

This role is ideal for someone who understands how social media works, enjoys exploring food trends, communicates confidently and is excited to learn how brands grow in the digital space.

Key Responsibilities

- Social Media Management: Assist in managing Instagram and other social media platforms for multiple restaurant and café clients.
- Content Planning: Develop monthly content calendars, plan posts, stories and reels, and ensure timely execution.
- Content Ideation: Come up with creative, relevant and engaging content ideas based on brand identity, audience preferences and current trends.
- Caption Writing: Write engaging captions, story copy, reel hooks and other social media communication aligned with each brand's tone of voice.
- Trend Research: Stay updated with Instagram trends, trending audio, food content formats, competitor activities and new platform features.
- Shoot Coordination and Prodcution: Coordinate with clients and photographers for content shoots, including planning requirements, schedules and deliverables.
- Client Coordination:



Communicate with clients to collect information, gather approvals and ensure smooth execution of social media plans.
- Publishing & Scheduling: Ensure content is published according to the approved calendar and maintain consistency across platforms.
- Community Management: Monitor comments, messages and audience interactions, and help maintain an active and engaging online community.
- Performance Tracking: Track basic social media metrics, prepare reports and identify opportunities to improve content performance.
- Team Collaboration: Work closely with designers, video editors, photographers and other team members to bring content ideas to life.

Skills & Qualifications

- 1–3 years of experience in social media management, digital marketing or content creation. Freshers with a strong interest in social media are welcome to apply.
- Good written and verbal communication skills.
- A sound understanding of Instagram, reels, stories and social media trends.
- Creative thinking and an eye for engaging content.
- Strong organisational skills and the ability to manage multiple tasks and deadlines.
- Attention to detail and a proactive, problem-solving attitude.
- Willingness to learn, take ownership and work collaboratively in a team.
- An interest in food, restaurants, cafés and the hospitality industry is highly preferred.

What You Can Expect at Northbound Socials

- Work with exciting restaurant, café and hospitality brands.
- Learn the practical side of social media marketing, branding and digital growth.
- Be part of a creative team where ideas, initiative and experimentation are encouraged.
- Gain exposure to content shoots, campaign planning, client servicing and brand strategy.
- Develop your skills in a fast-paced, collaborative workplace.

Pay: Up to ₹35,000.00 per month

Work Location: In person

📌 Social Media Executive (Ahmedabad)
🏢 Northbound Socials
📍 Ahmedabad