About the Role

We are a growing brand working at the meeting point of luxury, fashion, design and culture, with an audience across India and international markets. We are looking for an experienced freelance Performance Marketer to plan, run and optimise our paid and organic growth across search, social and video. You will own the full funnel, from strategy and campaigns to tracking, website health and reporting, with a sharp focus on reaching the right audience in India and overseas markets including the UK, Europe, the US, the Middle East and Southeast Asia.

Key Responsibilities

Paid Media and PPC

- Plan, launch and manage campaigns on Google Ads (Search, Display, Performance Max), YouTube, Meta (Instagram and Facebook) and LinkedIn
- Build and run multi-country campaigns with market-specific targeting, bidding, creative and messaging
- Manage keyword research, ad copy, audiences, retargeting and bidding strategies
- Allocate and monitor ad budgets across platforms and markets, optimising for ROAS, CPA, cost per lead and engagement
- Run A/B tests on creatives, copy, audiences and landing pages

SEO

- Carry out keyword research for both Indian and international search
- Handle on-page and technical SEO: site structure, meta data, page speed, internal linking and indexing
- Set up international SEO where needed, including multi-region targeting and hreflang
- Work with the content team to make blogs and web pages SEO-friendly, and track rankings and organic growth

Website and Bug Management

- Oversee the website’s overall health, performance, landing pages and conversion journeys
- Identify, log,



prioritise and fix website bugs, including broken links, layout and display issues, form errors, slow pages, and mobile or browser compatibility problems
- Test new pages, updates and features before and after they go live
- Run regular website audits, and keep a bug and issue tracker with clear status updates
- Make updates and improvements on the site, and coordinate with developers where needed (Webflow experience is a plus)

Analytics and Tracking

- Set up and maintain tracking through Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel and Conversions API, and the LinkedIn Insight Tag
- Find and fix tracking errors, and make sure every campaign and conversion is measured accurately
- Track the full funnel and attribution across platforms and countries

Reporting and Analysis

- Share weekly performance updates and a detailed monthly report with insights and next steps
- Build a transparent dashboard (Looker Studio or similar)
- Analyse trends regularly and turn data into practical recommendations
- Keep up with platform updates, algorithm changes and new growth opportunities

Requirements

- 3 to 5+ years of hands-on experience in performance marketing and paid media




- Proven experience running campaigns in international markets, not only India
- Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and YouTube Ads
- Solid SEO knowledge, both technical and on-page
- Hands-on experience with website management, QA testing and fixing bugs
- Advanced use of GA4, GTM and Search Console
- A track record of measurable results
- Strong analytical skills, and comfort with data and spreadsheets
- Clear communication, reliability and the ability to work independently across time zones

Nice to Have

- Experience with luxury, fashion, lifestyle, media or premium brands
- Experience promoting YouTube channels, podcasts or newsletters (Substack, Apple Podcasts)
- Basic HTML/CSS knowledge
- Familiarity with email marketing and CRO tools
- Google Ads and Meta Blueprint certifications

Engagement

- Freelance, hybrid / remote, with in-person meetings as required
- Monthly retainer, to be discussed based on experience
- Ad spend budgets are separate from the retainer
- Initial trial period, to be agreed

How To Apply

Your Application

Three things, in one email

- CV or LinkedIn profile

- With the platforms, tools and countries you have worked across.

- Two past case studies

- Real work you led, presented in the format below. Results must be in numbers.

- The assignment

- Your response to the sample brief in Part 3 of this document.

Please also mention your monthly retainer expectation and your availability.

Pay: ₹8,000.00 - ₹30,000.00 per month

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Performance Marketer (Bengaluru)
🏢 Sneakin retail
📍 Bengaluru