1. Marketing Strategy & Planning

Develop and implement marketing strategies to increase brand visibility, project awareness, and sales revenue.

Prepare monthly, quarterly, and annual marketing plans aligned with company targets.

Plan and execute marketing campaigns for residential and commercial real estate projects.

2. Lead Generation & Sales Target Achievement

Generate high-quality leads through digital marketing, offline campaigns, and channel partners.

Set and monitor monthly lead generation targets, lead quality, conversion rates, and cost per lead (CPL).

Coordinate with the Sales Head to improve site visits, bookings, and overall sales performance.

Ensure effective lead distribution and follow-up through CRM systems.

3. Digital Marketing & Performance Management

Oversee Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, and property portal campaigns.

Monitor campaign performance, ROI, ROAS, CPL, and customer acquisition cost.

Manage digital marketing agencies and performance marketing teams.

Optimize marketing budgets to maximize qualified leads and conversions.

4. Channel Partner (CP) & Broker Coordination

Develop marketing initiatives to strengthen channel partner and broker networks.

Organize CP meets, broker engagement programs, and project promotional activities.

Coordinate with the sales team to improve CP-generated leads and bookings.

5. Branding & Project Promotion





Develop branding strategies for ongoing and upcoming real estate projects.

Supervise hoardings, brochures, project walkthrough videos, banners, and promotional materials.

Ensure consistent branding across digital platforms, project sites, and marketing campaigns.

Plan project launches, exhibitions, property events, and promotional activities.

6. Team Leadership & Management

Lead and manage digital marketing, graphic design, content creation, and marketing coordination teams.

Assign monthly targets and review individual and team performance.

Coordinate with Sales, CRM, and Management for successful campaign execution.

7. Market Research & Competitor Analysis

Conduct market research on property trends, customer preferences, competitor pricing, and promotional strategies.

Identify potential customer segments and current business opportunities.

Recommend project positioning and promotional offers based on market conditions.

8. Budget Management & Reporting

Prepare and manage monthly and annual marketing budgets.

Monitor advertising expenses, vendor payments, and campaign effectiveness.

Submit weekly and monthly marketing MIS reports to management.

Track leads generated, qualified leads, site visits, bookings, conversion rates, and marketing ROI.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Executive (Kasba)
🏢 BALAJI FURNITECH
📍 Kasba